Indonesia’s Television Industry – The Next Five Years I
IndonesIa’s TelevIsIon IndusTry – The nexT FIve years
Vivek CoutoDirector
Mike SavageVP, Content
Adrian TongAnalyst
Mihir ShahAnalyst
Aravind VenugopalAnalyst
Jambi ReyesAssociate Analyst
2012 © Media Partners Asia, Ltd. All rights reserved
www.media-partners-asia.comwww.mediaresearchasia.comwww.asiamediajournal.com
Indonesia’s Television Industry – The Next Five Years II
Table oF ConTenTs
Executive Summary 1
Market Overview 3
Free-to-air television 11
Pay television 15
Summary of prospects 21
About Media Partners Asia 22
Appendix: Pay-TV Operator Packages 23
List of exhibitsExhibit 1: Indonesia TV industry economics 2Exhibit 2: Comparison of selected regional TV markets 2Exhibit 3: Growing middle class in Indonesia 3Exhibit 4: Indonesia’s economic growth will trend at 6-7% in the future 4Exhibit 5: Key brands increased A&P budgets by 20% in 2011 5Exhibit 6: International companies are investing new money into Indonesia 6Exhibit 7: Indonesia, a media outperformer in Asia 7Exhibit 8: Indonesia media economics: key indicators & forecasts 8Exhibit 9: Advertising share by media 8Exhibit 10: Media value in Indonesia (ranked by sales) 9Exhibit 11: M&A activity in Indonesia 9Exhibit 12: Indonesia media rerating 10Exhibit 13: Indonesia TV sector, high growth potential 11Exhibit 14: Audience share by station (all demographics) 12Exhibit 15: Audience share by group (all demographics) 13Exhibit 16: TV stations in Indonesia, key indicators 13Exhibit 17: Indonesia pay-TV economics 15Exhibit 18: Indonesia pay-TV operator tracker 16Exhibit 19: Comparison of key operators in sales, distribution & content 18Exhibit 20: Comparison of media companies in emerging markets (ranked by market cap) 21
Appendix: Pay-TV Operator PackagesIndovision 23 LinkNet (First Media) 26Mega Media 27 Polaris 28Telkom 30
