INDONESIA’S BLOGOSPHERE Pitra Satvika - Blogger Extraordinaire - - Interactive Communication Specialist - - Social Media Consultant -
Jan 28, 2015
INDONESIA’S BLOGOSPHERE
Pitra Satvika- Blogger Extraordinaire -- Interactive Communication Specialist - - Social Media Consultant -
Indonesia’s Internet Users
• In 2007, there are 25 million internet users in Indonesia (about 10% of its population) – apjii.or.id
• 11.800.000 members of Facebook – checkfacebook.com
• Top 10 of Facebook’s fastest growing members – checkfacebook.com
• Top 5 countries of Twitter users: US, UK, Brazil, Japan, Indonesia - mashable.com/2009/10/20/twitter-ceo-conversation/
Top Accessed Website
Facebook.com
Google.co.id
Yahoo.com
Google.com
Blogger.com
YouTube.com
Wordpress.com
Kaskus.us
Detik.com
Wikipedia.org
Social MediaSocial Media
Social MediaSearch Engine
Social MediaNews Portal
Source: Alexa.com
Top Accessed Mobile
Source: Opera
Social MediaSocial Media
Social MediaSearch Engine
Social MediaNews Portal
m.friendster.com
Yahoo.com
Google.com
Pepperonity
GetJar.com
Mig33.com
Mocospace
ITSMY
Mobile9
m.kaskus.us
Indonesia’s Bloggers
• By January 2009– Blogspot – 587.000 users– Wordpress – 143.000 users– Dagdigdug – 10.000 users– Blogdetik – 23.000 users– Multiply ???– Self-hosted blogs ???
• Indonesian language is the 3rd most used language after English and Spanish in Wordpress.com – Matt Mullenweg, Wordcamp Indonesia.
Blogger Communities• Most every big cities has their own blogger
communities– CahAndong– BHI– BBV– Batagor– Blogfam– Bloggor– TPC– AngingMammiri– Loenpia– Bengawan– Wongkito
Blogger Communities
• What blogger communities do:– Gathering (we call it: kopdar).– Spread the blogging spirit.– Social activities.– Turn blogs into books.– Interact in other internet
medium (mailing list, Plurk, Twitter, and Facebook).
Pesta Blogger
• The 1st Pesta Blogger was held at Oct 27th 2007, opened by Ministry of Communication and Information.
• Theme: New Voice of Indonesia• That day was also declared as
National Blogger Day.• There are 500+ bloggers coming
from every parts of Indonesia.
Pesta Blogger
• The 2nd Pesta Blogger was held on November 2008, with 1.000+ participants.
• Theme: Blogging for Society.• 5 foreigner bloggers were invited and
shared their views.
Pesta Blogger
• The 3rd Pesta Blogger was held at Oct 24th 2009, with 1.200+ online activists.
• Theme: One Spirit One Nation.• Pre events were conducted in several
regions, coordinated with local blogger communities.
Web 2.0 Sites Based on Blog
• Politikana.com• Curipandang.com• Ngerumpi.com• Wikimu.com• Kompasiana.com• etc
Online Social Movement
• IndonesiaUnite.com (twitter, facebook, blogs)
facebook.com/indonesiaunite with 400,000 fanstwitter top trending topic for 3 days in a row
Online Social Movement
• CoinAChance.com (facebook, blogs)
• 1.000 Books Movement (1000buku.dagdigdug.com) (blogs)
• Twestival Jakarta (twitter)
• Free Prita Mulyasari (facebook, blogs) • Support KPK - Corruption Watch
Commission (facebook)
Blogging Goes Profit
• Using Multiply to sell produts.• Local brands start to ask for
bloggers’ advertorial. • Several prominent bloggers are
invited to brand’s events.• Local brands look forward in
cooperating with bloggers and local online communities.
Current Trend
Current Trend
• Long time blogger now write less posts.
• Lots of new bloggers came from high school and college students.
• They’re more intense in using Twitter and Facebook for conversation than using blogs.
• Serious bloggers still use Facebook Page and Twitter to enhance their personal branding.
Current Trend
• Blogs are also used by teachers for education materials.
• Not many corporate use blog for communications.
• Local brands and politicians start to involve in Twitter conversation.
Thank You
• Blogging since July 2005, now with more than 555 posts, talking about creativity and social media in Indonesia.
www.media-ide.com eyesight.media-ide.com facebook.com/mediaide twitter.com/mediaide
pitra.dagdigdug.comfacebook.com/pitratwitter.com/anakcerdas
www.strategocorp.com