IndonesIa’s TelevIsIon IndusTry – The nexT FIve years€¦ · Market Overview 3 Free-to-air television 11 Pay television 15 Summary of prospects 21 About Media Partners Asia 22

Indonesia’s Television Industry – The Next Five Years I

IndonesIa’s TelevIsIon IndusTry – The nexT FIve years

Vivek CoutoDirector

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Mike SavageVP, Content

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Adrian TongAnalyst

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Mihir ShahAnalyst

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Aravind VenugopalAnalyst

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Jambi ReyesAssociate Analyst

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2012 © Media Partners Asia, Ltd. All rights reserved

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Indonesia’s Television Industry – The Next Five Years II

Table oF ConTenTs

Executive Summary 1

Market Overview 3

Free-to-air television 11

Pay television 15

Summary of prospects 21

About Media Partners Asia 22

Appendix: Pay-TV Operator Packages 23

List of exhibitsExhibit 1: Indonesia TV industry economics 2Exhibit 2: Comparison of selected regional TV markets 2Exhibit 3: Growing middle class in Indonesia 3Exhibit 4: Indonesia’s economic growth will trend at 6-7% in the future 4Exhibit 5: Key brands increased A&P budgets by 20% in 2011 5Exhibit 6: International companies are investing new money into Indonesia 6Exhibit 7: Indonesia, a media outperformer in Asia 7Exhibit 8: Indonesia media economics: key indicators & forecasts 8Exhibit 9: Advertising share by media 8Exhibit 10: Media value in Indonesia (ranked by sales) 9Exhibit 11: M&A activity in Indonesia 9Exhibit 12: Indonesia media rerating 10Exhibit 13: Indonesia TV sector, high growth potential 11Exhibit 14: Audience share by station (all demographics) 12Exhibit 15: Audience share by group (all demographics) 13Exhibit 16: TV stations in Indonesia, key indicators 13Exhibit 17: Indonesia pay-TV economics 15Exhibit 18: Indonesia pay-TV operator tracker 16Exhibit 19: Comparison of key operators in sales, distribution & content 18Exhibit 20: Comparison of media companies in emerging markets (ranked by market cap) 21

Appendix: Pay-TV Operator PackagesIndovision 23 LinkNet (First Media) 26Mega Media 27 Polaris 28Telkom 30