If At First You Don’t Succeed...
John Polaschek & Barbara Ludwig, Qualcomm
The Mobile Learning Journey At Qualcomm
What is mLearning?
It depends…
What is mLearning?
Any activity that allows individuals to be more productive when consuming,
interacting with, or creating information, mediated through a
compact digital portable device that the individual carries on a regular
basis, has reliable connectivity, and fits in a pocket or purse.
Source: eLearning Guild, 360 Report
on our mobile devices?
What are we doing
Mobile “Learning”(In the traditional sense…)
Online to
educate
Online to
rese
arch
Online to
keep in
formed
0%
20%
40%
60%
80%
100%
Traditional UserMobile user
Social Connections
Series1-10%
0%
10%
20%
30%
40%
50%
60%
70%
Instant messageForward emailPost comments on social sitesConnect on social networking sites
Other findings…• Mobile used for… finance &
advocacy • Mobile not used for… creative
expression • Intent differs by gender and
age
Source: RuderFinn.com, Mobile Intent Index
mLearning: It’s Time!2009: Half
billion people accessed mobile Internet
2011: over 85 percent of new handsets will be able to access the mobile Web
3G handsets becoming
ubiquitous
Smartphone sales growing fast
(Multi-)touch interface“Real” web
on mobile
Source: mobiThinking.com, Global Mobile Stats
2013: The #1 device used to access the web will be the phone
Qualcomm’s Adventures in Mobile
Case Study
ObjectiveEnable mobile access to learning resources and corporate knowledge to foster informal/formal
learning.
Qualcomm’s Adventures in Mobile
Memories…
Our First App…Qualcomm Negotiation Skills
(BREW)
Splash IconsMain Menu Content/Quiz
16
Main Menu SPIN Menu TriviaQuestions Tips
More Memories…Onboarding a Sales Team
(SPIN)
17
18
Even More Memories…mLearning for Customer
Service Reps
Qualcomm’s Current Mobile Strategy
mLearning Today
Mobile Users…
BlackBerry35%
iPhone26%
WinMobile18%
Android7%
iPod7%
Palm4%
Other2%
Current Strategy• Leverage low cost, low risk
solutions• Systemic, enterprise approach• Partner with IT! Use what they
already have• Target devices (SmartPhones)• Aggregate mobile ready content• Metrics! Monitor usage
mLearning Portal
Social Learning
Learning 2.0
2,500+ users20,000+ Yams
To Mobile Learning
Top 7 Challenges
#7 - Diversity of devices & platforms
#6 - Lack of mobile ready content
#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones
#2 - IP/CCI leakage#1 - Security!
#7 - Diversity of devices & platforms
#6 - Lack of mobile ready content
#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones
#2 - IP/CCI leakage#1 - Security!
#7 - Diversity of devices & platforms
#6 - Lack of mobile ready content
#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones
#2 - IP/CCI leakage#1 - Security!
#7 - Diversity of devices & platforms
#6 - Lack of mobile ready content
#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones
#2 - IP/CCI leakage#1 - Security!
#7 - Diversity of devices & platforms
#6 - Lack of mobile ready content
#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones
#2 - IP/CCI leakage#1 - Security!
#7 - Diversity of devices & platforms
#6 - Lack of mobile ready content
#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones
#2 - IP/CCI leakage#1 - Security!
#7 - Diversity of devices & platforms
#6 - Lack of mobile ready content
#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones
#2 - IP/CCI leakage#1 - Security!
Questions?
Resources• RuderFinn.com, Mobile Intent Index:
http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html
• mobiThinking.com, Global Mobile Stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
• Jive: http://www.jivesoftware.com/• WordPress: http://wordpress.org/• WPTouch WordPress Theme:
http://www.bravenewcode.com/products/wptouch-pro/