If At First You Don't Succeed... The Mobile Learning Journey at Qualcomm

If At First You Don’t Succeed...

John Polaschek & Barbara Ludwig, Qualcomm

The Mobile Learning Journey At Qualcomm

What is mLearning?

It depends…

What is mLearning?

Any activity that allows individuals to be more productive when consuming,

interacting with, or creating information, mediated through a

compact digital portable device that the individual carries on a regular

basis, has reliable connectivity, and fits in a pocket or purse.

Source: eLearning Guild, 360 Report

on our mobile devices?

What are we doing

Mobile “Learning”(In the traditional sense…)

Online to

educate

Online to

rese

arch

Online to

keep in

formed

0%

20%

40%

60%

80%

100%

Traditional UserMobile user

Social Connections

Series1-10%

0%

10%

20%

30%

40%

50%

60%

70%

Instant messageForward emailPost comments on social sitesConnect on social networking sites

Other findings…• Mobile used for… finance &

advocacy  • Mobile not used for… creative

expression • Intent differs by gender and

age

Source: RuderFinn.com, Mobile Intent Index

mLearning: It’s Time!2009: Half

billion people accessed mobile Internet

2011: over 85 percent of new handsets will be able to access the mobile Web

3G handsets becoming

ubiquitous

Smartphone sales growing fast

(Multi-)touch interface“Real” web

on mobile

Source: mobiThinking.com, Global Mobile Stats

2013: The #1 device used to access the web will be the phone

Qualcomm’s Adventures in Mobile

Case Study

ObjectiveEnable mobile access to learning resources and corporate knowledge to foster informal/formal

learning.

Qualcomm’s Adventures in Mobile

Memories…

Our First App…Qualcomm Negotiation Skills

(BREW)

Splash IconsMain Menu Content/Quiz

16

Main Menu SPIN Menu TriviaQuestions Tips

More Memories…Onboarding a Sales Team

(SPIN)

17

18

Even More Memories…mLearning for Customer

Service Reps

Qualcomm’s Current Mobile Strategy

mLearning Today

Mobile Users…

BlackBerry35%

iPhone26%

WinMobile18%

Android7%

iPod7%

Palm4%

Other2%

Current Strategy• Leverage low cost, low risk

solutions• Systemic, enterprise approach• Partner with IT! Use what they

already have• Target devices (SmartPhones)• Aggregate mobile ready content• Metrics! Monitor usage

mLearning Portal

Social Learning

Learning 2.0

2,500+ users20,000+ Yams

To Mobile Learning

Top 7 Challenges

#7 - Diversity of devices & platforms

#6 - Lack of mobile ready content

#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones

#2 - IP/CCI leakage#1 - Security!

#7 - Diversity of devices & platforms

#6 - Lack of mobile ready content

#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones

#2 - IP/CCI leakage#1 - Security!

#7 - Diversity of devices & platforms

#6 - Lack of mobile ready content

#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones

#2 - IP/CCI leakage#1 - Security!

#7 - Diversity of devices & platforms

#6 - Lack of mobile ready content

#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones

#2 - IP/CCI leakage#1 - Security!

#7 - Diversity of devices & platforms

#6 - Lack of mobile ready content

#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones

#2 - IP/CCI leakage#1 - Security!

#7 - Diversity of devices & platforms

#6 - Lack of mobile ready content

#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones

#2 - IP/CCI leakage#1 - Security!

#7 - Diversity of devices & platforms

#6 - Lack of mobile ready content

#5 - Contract issues#4 - LMS integration#3 - Personal vs. company issued phones

#2 - IP/CCI leakage#1 - Security!

Questions?

Resources• RuderFinn.com, Mobile Intent Index:

http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html

• mobiThinking.com, Global Mobile Stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

• Jive: http://www.jivesoftware.com/• WordPress: http://wordpress.org/• WPTouch WordPress Theme:

http://www.bravenewcode.com/products/wptouch-pro/