If At First You Don't Succeed... The Mobile Learning Journey At Qualcomm

If At First You Don’t Succeed...

Virginia Crockett & Barbara Ludwig, Qualcomm

The Mobile Learning Journey At Qualcomm

What is mLearning?

It depends…

What is mLearning?

Any activity that allows individuals to be more productive when consuming, interacting with, or creating information, mediated through a compact digital portable device that the individual carries on a regular basis, has reliable connectivity, and fits

in a pocket or purse.

Source: eLearning Guild, 360 Report

on our mobile devices?

What are we doing

Mobile ≠ “Learning” (In the traditional sense…)

0%  10%  20%  30%  40%  50%  60%  70%  80%  90%  

100%  

Online  to  educate  

Online  to  research  

Online  to  keep  informed  

Tradi@onal  User  

Mobile  user  

mLearning: It’s Time! 2009: Half billion people accessed mobile Internet

2011: over 85 percent of new handsets will be able to access

the mobile Web

3G handsets becoming ubiquitous

Smartphone sales growing fast

(Multi-)touch interface “Real” web on

mobile

Source: mobiThinking.com, Global Mobile Stats

2013: The #1 device used to access the web will be the phone

Qualcomm’s Adventures in Mobile Phase I: 2007-2008

Phase II: 2009-2010 Phase III: 2011 - ??

Case Study

Objective Enable mobile access to learning resources

and corporate knowledge to foster informal/formal learning.

Qualcomm’s Adventures in Mobile

Memories…

Our First App… Qualcomm Negotiation Skills (BREW)

Splash Icons Main Menu Content/Quiz

13

Main Menu SPIN Menu Trivia Questions Tips

More Memories… Onboarding a Sales Team (SPIN)

14

15

Even More Memories… mLearning for Customer Service Reps

Qualcomm’s New Mobile (Social) Strategy

Changing Directions

2009 Strategy •  Leverage low cost, low risk solutions •  Systemic, enterprise approach •  Partner with IT - Use what we already have

•  Target devices (SmartPhones) •  Aggregate mobile ready content

mLearning Portal

 2,500+  users  20,000+  Yams  

User-driven mobile solutions

Changing Directions, Again

2011 Strategy •  Find and meet user’s emerging needs •  Focus on connecting people to people and people

to information •  Shift from traditional learning to productivity tools •  Work across enterprise to find mobile

opportunities •  Simultaneous development for web & mobile

To Mobile Learning

Top 7 Challenges

#7 - Scattered approach to enterprise mobile

#6 - Lack of mobile ready content

#5 - Mistrust of “social”

#4 - Personal vs. company issued phones

#3 - Fear of IP/CCI leakage

#2 - Security

#1 - Info vs. Learning – Changing Learning’s role

#7 - Scattered approach to enterprise mobile

#6 - Lack of mobile ready content

#5 - Mistrust of “social”

#4 - Personal vs. company issued phones

#3 - Fear of IP/CCI leakage

#2 - Security

#1 - Info vs. Learning – Changing Learning’s role

#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social”

#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role

#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage

#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role

#7 - Scattered approach to enterprise mobile #6 - Lack of mobile ready content #5 - Mistrust of “social” #4 - Personal vs. company issued phones #3 - Fear of IP/CCI leakage #2 - Security #1 - Info vs. Learning – Changing Learning’s role

Questions?

Resources •  RuderFinn.com, Mobile Intent Index:

http://www.ruderfinn.com/rfrelate/intent/mobile/intent-index.html •  mobiThinking.com, Global Mobile Stats:

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats •  Jive: http://www.jivesoftware.com/

•  WordPress: http://wordpress.org/

•  WPTouch WordPress Theme: http://www.bravenewcode.com/products/wptouch-pro/