How we use tablets to get
children (socially) activeGames for Health 2017
How we use tablets to get
children (socially) activeGames for Health 2017
Don’t innovateGames for Health 2017
Disclaimer: this is not a scientific validated statementDisclaimer: this is not a scientific validated statement
Don’t innovateGames for Health 2017
What is this talk about?
• Overview of lapp & our games
• Our struggle to get these games into the wild
Who am I?Founder of Lapp
Studio manager @ Game Solutions Lab
+10 years in game industry
+30 shipped titles
>300 games produced
Previously
Curriculum manager ICT & Game Design
Studio manager @ GameHouse
But….Who am I?
• Father of 2
• Happily married
• ‘gamer’
Hard to find games to play together...
But….Who am I?
• Father of 2
• Happily married
• ‘gamer’
Hard to find games to play together...
Not as much as I would like
Menno van Pelt-DeenDesigner & Researcher
Now
Designer Lapp
Incubation Manager Dutch Game Garden
Chairman St. Games [4Diversity]
Designer Swimgames.nl
Creating games with and for children
User-tested Lekker with 1500+ children
Developed games in the Swimming pool
Tutored 300+ game projects
Organized 10+ gamejams
Background
Professor Fontys University ICT
PhD games to motivate learning & sports
Master New Media Digital Culture
Bachelor Design & Technology
Researcher at Ranj Serious Games
Jury Cinekid New Media Awards
Member of Jury Dutch Game Awards
Mark van KuijkProducer
Now
Producer Lapp
Producer Game Solutions Lab
Dean & Professor Fontys University ICT
Producer Swimgames.nl
Background
Producer and Studio director
GameHouse Europe
Project manager eBusiness
Master of Science in Management
Of Informatics
Shipped 25+ commercial games
Delicious, Yahtzee, Trivial Pursuit amongst others
Access to tablet devices amongst children grows exponentially!
This is what happens:
Solitary play, isolated from surroundings
This is what we are aiming for
Lapp = social play
Lapp = physically
active play
Sing & Move-Along Game: enhanced with SFX
and camera detection. Easy movie editing for-
and sharing with family members
• 10:1 prototype to viable product ratio
• Merging different kinds of game play is
hard
• We had tough times to explain the games
without us as moderator
Our struggles
• Visited numerous conferences
• Had hundreds of talks
(Sesame street, Worry Eaters, Pepsico,
Kelloggs, Kinder, publishers, investors)
• Many enthusiastic responses
Our struggles
• In the end a lot of dead ends
• Publishers want to play it safe
• Long and slow processes at brand
companies
• (Swimming) industry based on old
business models
Our struggles
• In the end a lot of dead ends
• Publishers want to play it safe
• Long and slow processes at brand
companies
• (Swimming) industry based on old
business models
Our struggles
BUT…our struggles start to pay off
Lapp = serious about play
What we do at our lab?
• Work with partners
• Exploring games for difficult issues through rapid prototyping
• Validating for bigger roll out
To have a positive impact on people’s life and happiness.
But wait…
I am earning a living by creating games:
But wait…
I am earning a living by creating games:
• which is the best job ever!
But wait…
I am earning a living by creating games:
• which is the best job ever!
• that impact life, which still is hard
But wait…
I am earning a living by creating games:
• which is the best job ever!
• that impact life, which still is hard
• with the right partners
But wait…
I am earning a living by creating games:
• which is the best job ever!
• that impact life, which still is hard
• with the right partners
This is the best thing to do and worth
all the effort
Don’t innovateGames for Health 2017
Disclaimer: this is not a scientific validated statement
And find the right partners early on…
do innovate!
so…
Don’t innovateGames for Health 2017
Disclaimer: this is not a scientific validated statement
Thank you!
do innovate!
so…
www.studiolapp.nl [email protected]
