Are You Socially Active? Digital Marketing Trends and Startup Growth (PodCamp Toronto 2015)

ARE YOU SOCIALLY ACTIVE?DIGITAL MARKETING TRENDS &

STARTUP GROWTH

4EyedMedia.ca#4EMTO@BobbyDhillon@AngelaLaGamba

TODAY’S UN-AGENDA

• Social Media Trends 2015• Personal Branding• Social Media Content Strategy• Increase User Engagement• Q&A

SOCIAL MEDIA TRENDS 2015

4EyedMedia.ca#4EMTO@BobbyDhillon@AngelaLaGamba

SOCIAL VIDEO

• Audio visual storytelling• Display your brand with

aesthetically pleasing crafted messages

• Get your message out as a vlogger or micro-vlogger

• Vine and Snapchat

Should I be

recording this?

SOCIAL ADVERTISING

• New and enhanced social advertising channels

• Performance-based actions, objective-based campaigns

• Pay for results, not brand visibility

• Facebook sponsored ads, Twitter ads

AGILE MARKETING

• Timely response and spot-on reactions

• Monitor trends daily within your community

• Respond quickly and appropriately

• Oreo’s “Dunk in the Dark” vs. KitKat’s #Bendgate

PERSONAL BRANDING4EyedMedia.ca#4EMTO@BobbyDhillon@AngelaLaGamba

EVERYBODY HAS A STORY

DIVIDE YOURSELF FROM THE REST• Are you really passionate

about what you do?

• How can you show a human element without being human?

• Focus on yourself, not the competition!

Would you like the keys to my

success?

Sorry, you’ll need to figure it out yourself!

CAN YOU CROSS

BOUNDARIES WITHOUT CARING?

IT DEPENDS…

IT REALLY DEPENDS!

BE AWESOME AND CONNECT WITH YOUR MARKET

SPREAD THE LOVE…

ACCEPT THAT YOU CAN’T PLEASE EVERYONE

SOCIAL MEDIA CONTENT STRATEGY

4EyedMedia.ca#4EMTO@BobbyDhillon@AngelaLaGamba

SOCIAL MEDIA OBJECTIVES

Generate traffic – unique visitors to your website

Create a following – subscribers

Generate interaction – quantify commentary – Twitter replies / mentions

Generate revenue – $ of every lead that your social posts generate

SOCIAL LISTENING

• Listen to your audience• Monitor for trending

topics, popular hashtags• HootSuite (free)• Doritos Jacked Street

Race:o Facebook and YouTube

used to drive traffic to website

o Audience interaction on Twitter and Instagram

o Moped generation appeal (teenagers)

Vroom,

vroom

CONTENT / EDITORIAL CALENDAR• Do you planfully post your

content?

• Important events, blog posts, e-newsletter, event, photos, videos, contents/ promotions

• Balance branding and engagement

• Integrate your audience research into your posts

• Communicate with your audience and your industry

CONTENT GENERATION

• How can you generate content for your brand?

• Listen or ask your audience

• Lay’s ‘Do Us A Flavour’ Campaigno Instagram and Twitter

integrationo Campaign micro-siteo Asked audience to submit

new flavour ideaso Public votes for their

favorite chip

Sniff, sniff!

INCREASE USER ENGAGEMENT

4EyedMedia.ca#4EMTO@BobbyDhillon@AngelaLaGamba

START A CONVERSATION

• Involve the people who follow you

• Talk to your industry, don’t be too conservative

• Be consistent with your material

• Thank people, it just makes you more popular!

BE VISUAL

• Your content is your scrapbook

• Audience is more receptive to images than text

• Need to explain something, use an infographic?

This sp a c e

wa s left i

m a g e -free

fo r dram a tic

e m pha s is!

BE HELPFUL – CASE STUDY: V MEDIA

QUESTIONS?THANK YOU!

4EyedMedia.ca#4EMTO@BobbyDhillon@AngelaLaGamba