How we use tablets to get children (socially) active

How we use tablets to get

children (socially) activeGames for Health 2017

How we use tablets to get

children (socially) activeGames for Health 2017

Don’t innovateGames for Health 2017

Disclaimer: this is not a scientific validated statementDisclaimer: this is not a scientific validated statement


What is this talk about?

• Overview of lapp & our games

• Our struggle to get these games into the wild

Who am I?Founder of Lapp

Studio manager @ Game Solutions Lab

+10 years in game industry

+30 shipped titles

>300 games produced

Previously

Curriculum manager ICT & Game Design

Studio manager @ GameHouse

But….Who am I?

• Father of 2

• Happily married

• ‘gamer’

Hard to find games to play together...

But….Who am I?

• Father of 2

• Happily married

• ‘gamer’

Hard to find games to play together...

Not as much as I would like

Menno van Pelt-DeenDesigner & Researcher

Now

Designer Lapp

Incubation Manager Dutch Game Garden

Chairman St. Games [4Diversity]

Designer Swimgames.nl

Creating games with and for children

User-tested Lekker with 1500+ children

Developed games in the Swimming pool

Tutored 300+ game projects

Organized 10+ gamejams

Background

Professor Fontys University ICT

PhD games to motivate learning & sports

Master New Media Digital Culture

Bachelor Design & Technology

Researcher at Ranj Serious Games

Jury Cinekid New Media Awards

Member of Jury Dutch Game Awards

Mark van KuijkProducer

Now

Producer Lapp

Producer Game Solutions Lab

Dean & Professor Fontys University ICT

Producer Swimgames.nl

Background

Producer and Studio director

GameHouse Europe

Project manager eBusiness

Master of Science in Management

Of Informatics

Shipped 25+ commercial games

Delicious, Yahtzee, Trivial Pursuit amongst others

Access to tablet devices amongst children grows exponentially!

This is what happens:

Solitary play, isolated from surroundings

This is what we are aiming for

Lapp = social play

Lapp = physically

active play

Sing & Move-Along Game: enhanced with SFX

and camera detection. Easy movie editing for-

and sharing with family members

• 10:1 prototype to viable product ratio

• Merging different kinds of game play is

hard

• We had tough times to explain the games

without us as moderator

Our struggles

• Visited numerous conferences

• Had hundreds of talks

(Sesame street, Worry Eaters, Pepsico,

Kelloggs, Kinder, publishers, investors)

• Many enthusiastic responses

Our struggles

• In the end a lot of dead ends

• Publishers want to play it safe

• Long and slow processes at brand

companies

• (Swimming) industry based on old

business models

Our struggles

• In the end a lot of dead ends

• Publishers want to play it safe

• Long and slow processes at brand

companies

• (Swimming) industry based on old

business models

Our struggles

BUT…our struggles start to pay off

Lapp = serious about play

What we do at our lab?

• Work with partners

• Exploring games for difficult issues through rapid prototyping

• Validating for bigger roll out

To have a positive impact on people’s life and happiness.

But wait…

I am earning a living by creating games:

But wait…


• which is the best job ever!

But wait…



• that impact life, which still is hard

But wait…




• with the right partners

But wait…




• with the right partners

This is the best thing to do and worth

all the effort


Disclaimer: this is not a scientific validated statement

And find the right partners early on…

do innovate!

so…


Disclaimer: this is not a scientific validated statement

Thank you!

do innovate!

so…

www.studiolapp.nl [email protected]

How we use tablets to get children (socially) active

Healthcare