GOOD UX BAD UX
Michał Aleksander UX and Design Manager
AGENDA
1. UX, USABILITY, AND THE WORK OF A UX DESIGNER
2. WHAT’S WORTH KNOWING
3. HOW CAN WE REVIEW UX?
UX, USABILITY, AND THE WORK OF A UX DESIGNER
WHAT IS UX?
ease
comfort
UX
interaction
intuitiveness
usability
users
personalization
optimization
empathy
THINKING IS COSTLY
During a typical day, the brain accounts for about 20% of our daily energy consumption. Whenever our energy is depleting, the natural reaction is to seek some rest.
MEMORY IS LIKE A SIEVEIt’s like decoding gathered data that we forget with the passing of time.
Within a month since experiencing a set of information, without repetition, we lose 80% of what we’ve learnt.
PERCEPTION IS SELECTIVE
Six blind people meet an elephant. Each of them touches a different part of it and is sure what animal they’ve encountered based on selective information.
GQNGI USIQNS
GQNGI USIQNS
HOW IS OUR EXPERIENCE CREATED?
PERCEPTION (SENSES) MEMORY
Processing information
Emotions, attention, motivation
STEVE KRUG
His book “Don’t make me think” describes the rules for creating an interface that does not make the users think (more than necessary).
WHAT IS UX?
Interface designVisual design
Field research
Face to face interviewing
Creation of user tests
Gathering and organizing data
Creating personas
Product design
Feature writing
Requirement writing
Graphic arts
Interaction designInformation architecture
Usability
Prototyping
Interface layout
Taxonomy creation Terminology creation
Copywriting
Presenting and speaking
Working tightly with programmers
Brainstorm coordination
Design culture evangelism
WHAT DOES THE PRODUCT CONSIST OF
SURFACE
SKELETON
STRUCTURE
SCOPE
STRATEGY
USABILITY
USER EXPERIENCE
VISUAL
JAKOB NIELSEN
“User experience” covers all the aspects of the end user’s interaction with the company, its services, and its products.
WHO IS A UX DESIGNER?
Can define the problem to
solve
Shares the knowledge
about the users
Finds, analyzes and processes
data
Looks after the quality of
processes
Understands the technology
and the busines
Designs and looks after the consistency of
the product
DESIGN PROCESS
Gathering information about the product (I know why the product is being created)1
Benchmarking competitive solutions (I know how others did it)3
Technical background (I know the technical limitations affecting my work)4
Designing (I know how to design it)5
Testing (I am sure my design is good)6
Supervising and supporting the implementation (I am sure my design is being implemented correctly)
7
Gathering data about the end user (I know who the product is being created for)2
WHAT’S WORTH KNOWING
They act routinely and rely on habits1
They treat the product like their property3
They don’t always say what they think, and sometimes they lie (also unconsciously)
4
5 We are not the users of the product we’re making
Changes annoy them2
A FEW TRUTHS ABOUT THE USERS
CHARLES DUHIGGIn his book “The Power of Habit”, he describes our life as something consisting of thousands of automated habits that simplify our everyday lives. Technology is a part of this life.
KELLY GOTO
The starting point of designing a mobile app should be to understand the future users’ need that we want to satisfy.
INTERACTION WITH A DIGITAL PRODUCT
Źródło: http://blog.cloudfour.com/responsive-design-for-apps-part-1/
Touch
Mouse
Keyboard
Touchpad
77%
12%
8%
3%
Źródło: http://static.lukew.com/designingfortouch_03012013.pdf
FAT FINGERS
Źródło: http://blog.cloudfour.com/responsive-design-for-apps-part-1/
FINGER-FRIENDLY DESIGN
https://www.smashingmagazine.com/2012/02/finger-friendly-design-ideal-mobile-touchscreen-target-sizes/
FINGER-FRIENDLY DESIGN
https://www.smashingmagazine.com/2012/02/finger-friendly-design-ideal-mobile-touchscreen-target-sizes/
FINGER-FRIENDLY DESIGN
https://www.smashingmagazine.com/2012/02/finger-friendly-design-ideal-mobile-touchscreen-target-sizes/
FINGER-FRIENDLY DESIGN
Źródło: http://blog.stephaniewalter.fr/en/files/2014/05/touch-zone.jpg
Źródło: http://a5.files.theultralinx.com/image/upload/MTI5MDI1Nzk2MjQ0NDI0NzE0.gif
HOW CAN WE REVIEW UX?
Find a UX error on this page
GOTCHA!
1. It’s just a picture, so we can only review the visual layer and the placement of the elements (usability)
3. We also don’t know whether the users stumble upon any problems on this page
2. We don’t know who uses this page and what their expectations are
Snapchat - First-time experience
Test participants aged above 40 were frustrated with the lack of instructions for beginner users
Test participants aged below 25 were self-confident and wanted to discover the hidden features of the app and the meaning behind the icons
Źródło: https://www.usertesting.com/blog/2015/04/21/snapchat/
Snapchat - Additional features
The members of the youngest group were interested in the additional features (Stories / Discover) and devoted the most time to them
The members of the oldest group were disoriented and couldn’t focus on the entertainment. They were still trying to figure out the main function of
the app
Źródło: https://www.usertesting.com/blog/2015/04/21/snapchat/
„“I’m really not sure about this whole Discover thing. It seems to bug me a bit. I’m not sure what it’s about.”
- Male test participant, 37, United States
Snapchat - Overall appeal
In both groups, there were people who weren’t convinced to using the app and to the app itself in general
Many members of the youngest group said they did not see any particular advantage of the app over the other ones, but they still felt like “someone
had designed it for them”
Źródło: https://www.usertesting.com/blog/2015/04/21/snapchat/
The members of the oldest group indicated “a generation gap”
Younger users, who stuck to the app, had fun using it.
Their tolerance “for fun” was much higher than in the oldest group, whose members focused on possibilities and functions.
FUN OVER FUNCTION
60 million users
50 billion views
80 million ads
SUMMARY
1. UX IS KNOWLEDGE ABOUT THE USERS AND THEIR PROBLEMS
2. WITHOUT CONTEXT, WE CAN’T REVIEW THE VALUE OF THE SOLUTIONS
3. WE ARE NOT THE USERS OF OUR PRODUCTS. EVEN, IF WE’RE USING THEM
QUESTIONS?
THANK YOU