PRESENTATION
GOOD & BAD COMMERCIALS
06 juni 2013 Rotterdam GLR
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WHAT ARE WE GOING TO SAY?
CONTENT
> Who are we?> What is the AIDA-model?> Looking at 3 bad commercials
> Why are they bad?> Looking at 3 good commercials
> Why are they good?
> visual
> opleiding
AIDA-MODEL
5> THE AIDA-MODEL
> A → Attention: Attract the attention of the target audience.
> I → Interest: Raise the Interest of the target audience
> D → Desire: Convince the target audience that they want the product or service
> A → Action: Lead the target audience towards taking a specific action or purchase
BAD COMMERCIALS
6
7> BAD COMMERCIALS
> Souvlaki Hut Commercialhttp://www.huffingtonpost.com/2013/04/23/souvlaki-hut-commercial-australia-video_n_3141689.html
– Attention: it is boring– Interest: because the bad quality it will lose viewers– Action: it will not target audience who will buy it
>Eastern Motorshttps://www.youtube.com/watch?v=nzS9SxDLFlk
8> BAD COMMERCIALS
> Beer Goggleshttps://www.youtube.com/watch?v=8j-q63MYghU
> Attention: you don’t know what is all about> Interest: because you don’t know what its about,
they cannot get your interest
> visual
> opleiding
GOOD COMMERCIALS
9
10> GOOD COMMERCIALS
> Engels leren? www.youtube.com/watch?v=8iDr6Ew0cSY
> Funny> Attention on what the commercial will say
> Legend of Zelda NES #1 http://www.youtube.com/watch?v=uI3rO3PbYOo
> Attention: it is for the youth people> Interest: it raises the interest of the product, because the
product has shown multiple times> Action: everyone who watch the commercial, wants to buy
the product (Zelda)
11> GOOD COMMERCIALS
> Pepsi Commercial www.youtube.com/watch?v=40DykbPa4Lc
– Interest: from the beginning of the commercial you want to know what there is coming
– Attention: you aren’t expecting what is coming– Desire: the people who drinks Pepsi will laugh about it
> visual
> opleiding
THE END