1© Copyright 2013 EMC Corporation. All rights reserved.
GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE EMC PROPEL CASE STUDYTony PagliaruloSVP, COO, EMC ITWilliam ReidSr. Director, Platform Strategy & Engineering, EMC IT
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regard to product planning information, anticipated product characteristics, performance specifications, or anticipated release dates (collectively, “Roadmap Information”).
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Agenda EMC’s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Application Integration Cloud Takeaways
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INTERNAL USERS
IT ENVIRONMENT
BUSINESS APPLICATIONS
VIRTUALIZATION
EMC IT At A Glance2004
Finalist
2013
24,0005 DATA CENTERS,960 TB STORAGE
~4002,000 Physical Servers
60,0004 DATA CENTERS,~13 PB STORAGE
~500~10,000 OS IMAGES 92% VIRTUALIZED
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Our Hybrid Cloud Strategy
Integration & Federation
Virtual Clients
Traditional Apps SaaS “Next-Gen” Cloud Apps
PublicCloud
PrivateCloud
VirtualPrivate Cloud
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Our Cloud Transformation Journey
50%
15%
IT-As-A-ServiceVirtualize Mission
Critical ApplicationsIT-Owned Applications
% V
IRTU
ALIZ
ED
92%75%
2004-08 2009-11 2012-13
35%
Infrastructure Focus Applications Focus Business Focus
$157M$66M O P E X S AV I N G S
92% O S I M A G E SV I R T U A L I Z E D
95% MISSION CRITICALA P P L I C AT I O N SV I R T U A L I Z E D
75% INFRASTRUCTURE U T I L I Z A T I O N
C A P E X S AV I N GS
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IT As A Service Framework
Platform As A Service
VIRTUALIZEDDESKTOPS
CHOICECOMPUTING
User Experience As A Service
Enterprise AppStore
MOBILE APP PLATFORM
Software As A Service
P U B L I CCLOUDO F F E R I N G S
MISSION CRITICAL A P P L I C AT I O N S
Line Of Business Applications
APPLICATIONINTEGRATIONC L O U D
Pervasive Mobility
BIaaS/ BIG DATA
PRIVATE CLOUD Scalable, Extensible, Trusted
Infrastructure As A Service
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Agenda EMC’s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Application Integration Cloud Takeaways
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The Case For Change | Business Drivers
MOVING DOWN MARKET• High Volume /
Low Touch Model• Decreasing Order
Size
GLOBAL MANUFACTURING SUPPLY BASE• Over 50 Suppliers
Across The World• Contract
Manufacturing
BUSINESS SIMPLIFICATION• Improved M&A
Integration• Leaner Operating
Structure
COST-CONSCIOUS COMPANY STRATEGY• Do More With
Less• Flexible &
Common
DIRECT & INDIRECT SALES CHANNELS ACROSS MARKET SEGMENTS• Expanding Customer
Segments• SMB / Mid-Market
Focus
DIVERSE BUSINESSES• Hardware,
Software, & Service Businesses
• Over 24 Product Families
E M C T O D AY
EMC PAST•Single-Product Hardware Business•Direct-Sales Model For Enterprise Customers•Small Manufacturing Supply Base•Focused On Keeping Up With Growth
Dramatic Business Model Change • Continuous Acquisition Strategy • Increased Need For Agility
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The Case For Change | Technology Drivers
Highly Customized, Complex, & Costly Legacy Infrastructure
Increased Platform Agility Required By Business Evolution And Acquisition Integration
Risk Zone*
Release for shippingOrder entryShipment processing
Risk Zone
2012+ Order processingReceivablesInvoicingRevenue recognitionGenealogyShipment processing
2011 S&OP (BRM bookings/
shipments)General ledger closeRelease for ShippingOrder entry
0
50
100
150%ERP Interface Utilization percent of Capacity
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PROPEL OverviewALIGN
PREPARE
EXECUTE
DELIVER
Transform EMC’s Core Business Functions−125 Business Processes Redesigned
18GLOBALSITES
BUSINESS SIMULATION AT
103TRAININGCLASSES
1,200BUSINESSSUPER USERS
20MODULES
65 INTEGRATEDAPPLICATIONS470
VIRTUALHOSTS
40,000+END USERS
316GLOBALSITES
4FLASH
CUTOVER
DAY
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PROPEL Project Approach
PEOPLEGlobal Team Of “A” players
Business Led ProgramStrong GovernanceFocus On Change Management &
Communications
PROCESSNo Core Software
Modifications<60 Unique Enhancements
Follow The Sun Delivery Model
On Time, On Budget, Global Big Bang
TECHNOLOGYFirst SAP Virtualized Application Of Its Size
Developed Application Integration Cloud (AIC)Analytics Enabled By BAaaS & Greenplum
DATAPurged, Archived, Cleansed,
& Converted > 100M RecordsData Governance & MDM
ToolsBig Data Analytics
Self Service Reporting
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SAP Modules Landscape
Deployed Potential Agile/Future Release Incremental Capability
Advanced Planning & Optimizer (APO)
Production Planning (PP)
Environmental Health & Safety
Financial Accounting
Product Lifecycle Mgmt (PLM)
Logistics
ERP CENTRAL COMPONENT (ECC)
Credit Management
Organization Mgmt.
Nota Fiscal
CommissionaireGL AP
Asset Account. Bank Account.
General Transport. Warehouse
Financial ControlOverhead
CostsProfit
AnalysisProduct Costing
General
eKanban Planning
Sales and Distribution
SUPPLY CHAIN MANAGEMENT (SCM)
Demand Planning
Global Available to Promise
Supply Network Planning
Supplier Network Collaboration
BWBOREPORTING
Product HubMDM HUB
Available to Promise
High Tech SUPPLIER RELATIONSHIP MANAGEMENT (SRM)
MDM Catalogs Self-Service Procurement
Integrated Prod Development
Product Compliance
Materials Management
Product Safety
SPRC
Quality Management
Self Service Registration
Sourcing (RFx/Auction)
Project Systems
Cash Management & Liquidity Planning
Business Planning
BUSINESS PLANNING & CONSOLIDATIONS (BPC)
Consolidation
VertexTHIRD-PARTY APP.
Localization
FINANCIAL SUPPLY CHAIN MGMT (FSCM)
AR
HANA
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PERFORM
SIMPLIFY
STANDARDIZE
BUSINESS INSIGHT
DATA QUALITY
PROPEL Results
LEGACY APPSRETIRED65
450POINT-TO-POINT
INTERFACESR E D U C E D T O
125AIC INTERFACES
SINGLE GLOBALI N S T A N C E
5XSCALABILITY
20XINTEGRATIONTHROUGHPUT
>150%PERFORMANCEINCREASE
CROSS DIVISONALPLATFORM
Q3’12 RECORD VOLUMES
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Agenda EMC’s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Application Integration Cloud Takeaways
16© Copyright 2013 EMC Corporation. All rights reserved.
RELIABLE MESSSAGING
MON
ITOR
ING
MAN
AGEM
ENT TRANSFORMATION
PROPEL: Mission Critical LOB Application
SAP Applications
Database
Application Integration Cloud (AIC)
Legacy Applications
DATA FABRIC
INTEGRATION
Fully Virtualized On Vblock
>60 LEGACY SYSTEMS
WEB SERVICES
ADAPTERS
BATCH SOA
GO
VERN
ANCE
SUPPLIER RELATIONSHIP MANAGEMENT
ERP CENTRAL COMPONENT
BUSINESS WAREHOUSE
BUSINESS PLANNING & CONSOLIDATION
FINANCIAL SUPPLY CHAIN MANAGEMENT
SUPPLY CHAIN MANAGEMENT
ORACLE NON-RAC SQL SERVER
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VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
MANAGEMENT & AUTOMATION
SECURITY
CONTENT MANAGEMENT & ARCHIVING
INTEGRATION
BIG DATA ANALYTICS
EMC Technology Stack For SAP
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BENEFIT• Policies To Meet Business SLAs• Templates For Repeatability And
Compliance• Unified Management Tools To
Enable Quick SAP Provisioning• Over 470 Virtual Hosts On 9 SAP
Landscapes• >1 Million SAPS Capacity
Available On Vblock For Future Growth
• Improved Database CAPEX / OPEX & Licensing On vSphere
DESCRIPTION• Vblock: Integrated Best-In-Class
Compute, Storage, Network, Virtualization Technologies From Cisco, EMC, VMware
• Pre-integrated, Tested, & Validated
• Holistic Systems Management• Single Call Support
BUSINESS IMPACT
• Lower TCO Than “Build Your Own” Infrastructure & Cost Avoidance Of More Than $11M
• Production Sized Cutover Environment Build In Record Time
• Reacted To EOQ Demand By Adding Capacity In Less Than 30 Minutes
• Significant Improvement In Resource Utilization
• EOQ Simulated To 2.5x Peak Expected Go-Live Values
TECHNOLOGY• VCE VBLOCK Series 700• VMware vSphere• ESXi• EMC VMAX• EMC VNX• Cisco UCS (B230 M2 Blades)• Cisco Nexus 5K / 7K
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGEDATA PROTECTION BUSINESS CONTINUITY
INTEGRATION BIG DATA ANALYTICS
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AppApp
AppApp
AppMS
AppApp
AppApp
AppOracle
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
Technology Highlights Vblock Components
– Cisco UCS Blades – Powered By Intel Nehalem– Cisco Nexus 5000 / 7000 Switches– EMC VMAX, VNX Or Celerra Storage– VMware vSphere 5.x
Application / Database Benefits– All 10 GB Backbone– Nehalem Processors– Virtual And / Or Physical Configurations– Dedicated SAN & Network Infrastructure– High Consolidation Ratios
Operational Benefits– CPU, Storage And Virtual Layer
▪ Pre-Configured; Pre-Tested– Repurpose Physical To Virtual As You Move To Cloud
ArchitecturevBlock for Virtual Applications
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Databases On VMware vSphere Benefits Improved CAPEX / OPEX
– License & Support – Database, Operating System & Hardware
– Administration – Standards Drive Efficiency
Single Instance– Built-in High Availability– VMware GuestAppMonitor– Improved Efficiency / Utilization– Distributed Resource Scheduler (VMware Only)– Site Recovery Manager (VMware Only)– Rapid Provisioning
Oracle RAC to Single Instance Use Case
– Reduced License Costs– Simplified Database & OS Management
AppApp
AppApp
AppMS
AppApp
AppApp
AppOracle
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
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BENEFIT• To Pre-Allocate Capacity But
Dynamically Meet SAP Peak Performance Needs With Flash Drives
• Automatically Place Infrequently Used Data On SATA Drives For Better Utilization
• Self-Optimizing Management
DESCRIPTION• Policy-Based System That
Automatically Promotes (Or Demotes) Thin Device Data Across Tiers To Achieve Performance Service Levels & Cost Targets
BUSINESS IMPACT
• Lower 50% Improvement in BW Performance To Close The Books
• 30 Million Transaction / Day – 28K IOPS / Sec
• Automatic Storage Migration For Less Frequently Utilized Data Lower TCO
• Ability To Increase Application Performance During Peak Periods – Leads To Better TCE
TECHNOLOGY• EMC VMAX• EMC Fully Automated Storage
Tiering (FAST)• Virtual Pools / Thin
Provisioning• EMC VNX
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGEDATA PROTECTION BUSINESS CONTINUITY
INTEGRATIONBIG DATA ANALYTICS
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SATA
FC
FLASH
FAST VP – Gets The Right Data, To The Right Place, At The Right Time Maximum SAP Performance &
Scalability– Optimize SAP Workloads On Enterprise Flash
Drives For 80-140% More Throughput
Automated Tiering– Self-Optimizing Management – Dynamically Meet SAP Peak Performance
Needs With Flash Drives– Automatically Place Infrequently Used Data On
SATA Drives
Tiered SAP IT
Adaptive SAP Performance
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Virtual SAP ProvisioningResources On Demand; SAP Growth Without Downtime
Automates Processes To Easily Grow & Reclaim Capacity
– Allocate Future SAP Requirement Initially– Add Capacity As Thin Pool Thresholds Are Triggered– No SAP Downtime Or Disruption
Present SAP Applications More Useable Capacity Than Is Physically Allocated
SAP Systems Can Either Be Managed In Separate Pools Or A Single Pool
– Separate Pools Based On Your SAP Landscape
DEV10 TB
BI10 TB
ERP 10 TB
3 TB4 TB
Physicalallocation
3 TB
CommonStorage Pool
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Mobility Changes Everything Active-Passive Active-Active Disaster Recovery Disaster
Avoidance Failover Load Balancing Application Networks Data
Networks
Data CenterData Center
Data Center
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BENEFIT• Integrated End-To-End
Restore of SAP & Ecosystem• Seamless SAP System
Refresh• Integrated Upgrades &
Migrations• Better Landscape Monitoring
& Root Cause Analysis• Automated Processes
DESCRIPTIONMechanisms To Restore Data And Continuity Of Business Operations For SAP Ecosystem In Event Of Failure, With SLAs Around Time To Restore & Point To Which Data Can Be Restored• Backup / Recovery• Disaster Recovery• Return To Service
BUSINESS IMPACT
• RPO – Zero Data Loss• RTO - < 4 Hours• Faster Return To Service For
SAP Application• End-To-End DR Testing In 2
Hours• Recover Reliably With
Continuous Recovery Verification, Fault Detection, Healing For End-To-End Data Integrity
TECHNOLOGY• Data Domain Deduplication
Storage Systems• EMC NetWorker• VMware Site Recovery
Manager • EMC SRDF
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGEDATA PROTECTION BUSINESS CONTINUITY
INTEGRATIONBIG DATA ANALYTICS
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Multi-Site Remote ReplicationEnterprise Business Continuity Strategy
SRDF/A
SRDF/A
SRDF/S
SRDF/A
Tier 1 Durham PrimaryTier 1 Hopkinton Primary
600 Miles 600 Miles
10 Miles
Bunker SiteFranklin, MA
PrimaryHopkinton, MA
Bunker SiteResearch Triangle Park, NC
PrimaryDurham, NC
WAN
R21
R21
R11 R22
R11R22SRDF/S10 Miles
27© Copyright 2013 EMC Corporation. All rights reserved.
Business Continuity / DRERPIntegration
AppApp
AppApp
AppMS
AppApp
AppApp
AppOracle
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
ERPIntegration
AppApp
AppApp
AppMS
AppApp
AppApp
AppOracle
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
AppApp
VMware SRMAnd
EMC SRDFFor
Disaster Recovery
HOPKINTON DURHAM
SRM For App VMs
SRDF For Storage
28© Copyright 2013 EMC Corporation. All rights reserved.
Roadmap: Zero Downtime SAP MaintenanceHigh Availability & Much More…
Eliminate Single Points Of Failure Load Balancing With
Active / Active Data Centers Fully Automatic Handling
Cluster Across Sites
VPLEX MetroDistributed Virtual Volume
Production Site A40K 40K
Production Site BDisaster RecoverySite C
VPLEXWitness
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BENEFIT• Drive Towards “One Skill
Set, Any Cloud” Integration Solution
• Minimize Data Marshalling / Un-Marshalling & Movement
• Simplify Inter-Process Communication
• Minimize Cloud To Cloud Messaging
DESCRIPTION• Leapfrog The Current
Heavyweight Integration Approaches
• Provide A Development & Deployment Framework For Creating Next Generation Integration Projects By Leveraging Current & Emerging Cloud Development Standards
BUSINESS IMPACT
• Consolidated 459 Point-To-Point Integrations To 125 Integrations
• 20x Performance Increase QTO
• Lower TCO• Common Data Model
Increases Agility
TECHNOLOGY• Pivotal vFabric• TC Server• GemFire • SpringSource
(Batch / WS / Security / Integration)
• VMware – Hyperic
VIRTUALIZATION / CONVERGED INFRASTRUCTURE
TIERED / UNIFIED STORAGEDATA PROTECTION BUSINESS CONTINUITY
INTEGRATIONBIG DATA ANALYTICS
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Integrate Across All EMC ApplicationsApplication Integration Cloud
SaaS Platforms Social
Partners MobileEMC PRIVATE
CLOUD
APPLICATION INTEGRATION
CLOUD
App ServervFabric
Data FabricMonitoring &Management
Integration, Batch, Web Services
Common Data Model
LegacyApps
NewApps
DataWarehouseCRMERP
Enterprise Applications
31© Copyright 2013 EMC Corporation. All rights reserved.
BENEFIT• Real-Time Fast Operational
Reporting• Consolidated Business
Application Monitoring To Enable Holistic SLAs
• Use IT Big Data To Optimize Systems To Avoid Failures, Predict Performance / Capacity Issues
• Leverage Business Data Analytics To Analyze & Optimize Business Processes
DESCRIPTION• Leverage Big Data Platform
To Serve Both Traditional Reports (Hindsight) & Insight (Predictive Analytics)
• Consolidate Into Repository• Liberate Data to the Business
For Deeper Analytics With Business Analytics As A Service
• Close The Loop With Actionable Process Integration
BUSINESS IMPACT
• Accelerated Pace Of Business Visibility Drastically From Months To Days
• Business Empowerment Resulting In Significant Reduction In Shadow IT
• Over $110 Million Realized In Business Benefit In Sales Operations
TECHNOLOGY• Greenplum• SAP HANA• SQLFire• GemFire
VIRTUALIZATION / CONVERGED INFRASTRUCTURETIERED / UNIFIED STORAGE
DATA PROTECTION BUSINESS CONTINUITY
BIG DATA ANALYTICSINTEGRATION
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Analytics
Data Governance
Data Sources
Big Data Platform
Tools & Consulting
MASTER DATAMANAGEMENT
D A T AQUALITY
PLANNING / WHAT-IFPREDICTIVE T E X T
ANALYTICS
UNSTRUCTUREDSTRUCTURED
D A T AINTEGRATION
DATA SCIENTIST
VISUALIZATIONREPORTING DASHBOARDS
COLLABORATIONTRAINING
SOLUTION DESIGN/DEVELOPMENT
O T H E R STRANSACTIONALD A T A
MACHINEDATA SOCIAL EXTERNAL
Big Data Analytics
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HINDSIGHT TO INSIGHT
Unified Analytical Platform Business Analytics As A Service Multi-Platform Data Integration Seamless Visibility From
Aggregated To Transactional Detail
Optimized For Consumption Collaborative Analytic Tools Advanced Data Scientist
Services Mobile Access Deployed
Globally
Big Data Reference Architecture
Global DW
BAaaS
GP DB/HDGP DB/HD
Tableau Reporting Tool
BOBJ
Analytic Workspace
SAS Visual Analytics Tool
OBIEE
MSFT Reports
GP DB/HDAnalytic Workspace
SAS Analytics
R + Madlib +
VisualExplorer
SAP BW
Solution Manager
GP DB/HDAnalytic Workspace
Local Data
SFDC
Master Data
eBus
SAP
HANA
SQL Fire
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Agenda EMC’s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Application Integration Cloud Takeaways
35© Copyright 2013 EMC Corporation. All rights reserved.
OS INTEGRATION ERP
DELIVERED AT $11M SAVINGS
PLATFORM
5X4X
5X3X
FASTERDEPLOYMENT
LESS STAFFRESOURCE TIME
BETTERSCALABILITY
LOWERCOST
PROPEL Technology: Driving Value
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Simplify To ScaleSustaining The Results
FLEXIBILITY• Implementing First SAP
Upgrade In May• Simplified Acquisition
Integration
SYSTEM• Highly Scalable, Flexible
Solution–Designed For Growth• Avg Response Time <3 Secs
For Critical Transactions
FUTURE RELEASES• Currently Enabling PS And
RSA On The Platform• Go To Market Enablement
Program Begins In Q2
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Lessons Learned
CHALLENGE
Status QuoTRANSFORM
Your OrgEstablish
Your BASELINE
Maintain FOCUS
MEASURE Results
BUILD Your Cloud
Takeaways
INFRASTRUCTUREPROCESS
OPTIMIZATIONORGANIZATION USER EXPERIENCEOPERATIONAL
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www.EMC.com/emcitproven EMC IT Proven