GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE

1© Copyright 2013 EMC Corporation. All rights reserved.

GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE EMC PROPEL CASE STUDYTony PagliaruloSVP, COO, EMC ITWilliam ReidSr. Director, Platform Strategy & Engineering, EMC IT


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Agenda EMC’s IT Transformation The PROPEL Project PROPEL Virtual Infrastructure Big Data Analytics Application Integration Cloud Takeaways


INTERNAL USERS

IT ENVIRONMENT

BUSINESS APPLICATIONS

VIRTUALIZATION

EMC IT At A Glance2004

Finalist

2013

24,0005 DATA CENTERS,960 TB STORAGE

~4002,000 Physical Servers

60,0004 DATA CENTERS,~13 PB STORAGE

~500~10,000 OS IMAGES 92% VIRTUALIZED


Our Hybrid Cloud Strategy

Integration & Federation

Virtual Clients

Traditional Apps SaaS “Next-Gen” Cloud Apps

PublicCloud

PrivateCloud

VirtualPrivate Cloud


Our Cloud Transformation Journey

50%

15%

IT-As-A-ServiceVirtualize Mission

Critical ApplicationsIT-Owned Applications

% V

IRTU

ALIZ

ED

92%75%

2004-08 2009-11 2012-13

35%

Infrastructure Focus Applications Focus Business Focus

$157M$66M O P E X S AV I N G S

92% O S I M A G E SV I R T U A L I Z E D

95% MISSION CRITICALA P P L I C AT I O N SV I R T U A L I Z E D

75% INFRASTRUCTURE U T I L I Z A T I O N

C A P E X S AV I N GS


IT As A Service Framework

Platform As A Service

VIRTUALIZEDDESKTOPS

CHOICECOMPUTING

User Experience As A Service

Enterprise AppStore

MOBILE APP PLATFORM

Software As A Service

P U B L I CCLOUDO F F E R I N G S

MISSION CRITICAL A P P L I C AT I O N S

Line Of Business Applications

APPLICATIONINTEGRATIONC L O U D

Pervasive Mobility

BIaaS/ BIG DATA

PRIVATE CLOUD Scalable, Extensible, Trusted

Infrastructure As A Service




The Case For Change | Business Drivers

MOVING DOWN MARKET• High Volume /

Low Touch Model• Decreasing Order

Size

GLOBAL MANUFACTURING SUPPLY BASE• Over 50 Suppliers

Across The World• Contract

Manufacturing

BUSINESS SIMPLIFICATION• Improved M&A

Integration• Leaner Operating

Structure

COST-CONSCIOUS COMPANY STRATEGY• Do More With

Less• Flexible &

Common

DIRECT & INDIRECT SALES CHANNELS ACROSS MARKET SEGMENTS• Expanding Customer

Segments• SMB / Mid-Market

Focus

DIVERSE BUSINESSES• Hardware,

Software, & Service Businesses

• Over 24 Product Families

E M C T O D AY

EMC PAST•Single-Product Hardware Business•Direct-Sales Model For Enterprise Customers•Small Manufacturing Supply Base•Focused On Keeping Up With Growth

Dramatic Business Model Change • Continuous Acquisition Strategy • Increased Need For Agility


The Case For Change | Technology Drivers

Highly Customized, Complex, & Costly Legacy Infrastructure

Increased Platform Agility Required By Business Evolution And Acquisition Integration

Risk Zone*

Release for shippingOrder entryShipment processing

Risk Zone

2012+ Order processingReceivablesInvoicingRevenue recognitionGenealogyShipment processing

2011 S&OP (BRM bookings/

shipments)General ledger closeRelease for ShippingOrder entry

0

50

100

150%ERP Interface Utilization percent of Capacity


PROPEL OverviewALIGN

PREPARE

EXECUTE

DELIVER

Transform EMC’s Core Business Functions−125 Business Processes Redesigned

18GLOBALSITES

BUSINESS SIMULATION AT

103TRAININGCLASSES

1,200BUSINESSSUPER USERS

20MODULES

65 INTEGRATEDAPPLICATIONS470

VIRTUALHOSTS

40,000+END USERS

316GLOBALSITES

4FLASH

CUTOVER

DAY


PROPEL Project Approach

PEOPLEGlobal Team Of “A” players

Business Led ProgramStrong GovernanceFocus On Change Management &

Communications

PROCESSNo Core Software

Modifications<60 Unique Enhancements

Follow The Sun Delivery Model

On Time, On Budget, Global Big Bang

TECHNOLOGYFirst SAP Virtualized Application Of Its Size

Developed Application Integration Cloud (AIC)Analytics Enabled By BAaaS & Greenplum

DATAPurged, Archived, Cleansed,

& Converted > 100M RecordsData Governance & MDM

ToolsBig Data Analytics

Self Service Reporting


SAP Modules Landscape

Deployed Potential Agile/Future Release Incremental Capability

Advanced Planning & Optimizer (APO)

Production Planning (PP)

Environmental Health & Safety

Financial Accounting

Product Lifecycle Mgmt (PLM)

Logistics

ERP CENTRAL COMPONENT (ECC)

Credit Management

Organization Mgmt.

Nota Fiscal

CommissionaireGL AP

Asset Account. Bank Account.

General Transport. Warehouse

Financial ControlOverhead

CostsProfit

AnalysisProduct Costing

General

eKanban Planning

Sales and Distribution

SUPPLY CHAIN MANAGEMENT (SCM)

Demand Planning

Global Available to Promise

Supply Network Planning

Supplier Network Collaboration

BWBOREPORTING

Product HubMDM HUB

Available to Promise

High Tech SUPPLIER RELATIONSHIP MANAGEMENT (SRM)

MDM Catalogs Self-Service Procurement

Integrated Prod Development

Product Compliance

Materials Management

Product Safety

SPRC

Quality Management

Self Service Registration

Sourcing (RFx/Auction)

Project Systems

Cash Management & Liquidity Planning

Business Planning

BUSINESS PLANNING & CONSOLIDATIONS (BPC)

Consolidation

VertexTHIRD-PARTY APP.

Localization

FINANCIAL SUPPLY CHAIN MGMT (FSCM)

AR

HANA


PERFORM

SIMPLIFY

STANDARDIZE

BUSINESS INSIGHT

DATA QUALITY

PROPEL Results

LEGACY APPSRETIRED65

450POINT-TO-POINT

INTERFACESR E D U C E D T O

125AIC INTERFACES

SINGLE GLOBALI N S T A N C E

5XSCALABILITY

20XINTEGRATIONTHROUGHPUT

>150%PERFORMANCEINCREASE

CROSS DIVISONALPLATFORM

Q3’12 RECORD VOLUMES




RELIABLE MESSSAGING

MON

ITOR

ING

MAN

AGEM

ENT TRANSFORMATION

PROPEL: Mission Critical LOB Application

SAP Applications

Database

Application Integration Cloud (AIC)

Legacy Applications

DATA FABRIC

INTEGRATION

Fully Virtualized On Vblock

>60 LEGACY SYSTEMS

WEB SERVICES

ADAPTERS

BATCH SOA

GO

VERN

ANCE

SUPPLIER RELATIONSHIP MANAGEMENT

ERP CENTRAL COMPONENT

BUSINESS WAREHOUSE

BUSINESS PLANNING & CONSOLIDATION

FINANCIAL SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT

ORACLE NON-RAC SQL SERVER


VIRTUALIZATION / CONVERGED INFRASTRUCTURE

TIERED / UNIFIED STORAGE

DATA PROTECTION BUSINESS CONTINUITY

MANAGEMENT & AUTOMATION

SECURITY

CONTENT MANAGEMENT & ARCHIVING

INTEGRATION

BIG DATA ANALYTICS

EMC Technology Stack For SAP


BENEFIT• Policies To Meet Business SLAs• Templates For Repeatability And

Compliance• Unified Management Tools To

Enable Quick SAP Provisioning• Over 470 Virtual Hosts On 9 SAP

Landscapes• >1 Million SAPS Capacity

Available On Vblock For Future Growth

• Improved Database CAPEX / OPEX & Licensing On vSphere

DESCRIPTION• Vblock: Integrated Best-In-Class

Compute, Storage, Network, Virtualization Technologies From Cisco, EMC, VMware

• Pre-integrated, Tested, & Validated

• Holistic Systems Management• Single Call Support

BUSINESS IMPACT

• Lower TCO Than “Build Your Own” Infrastructure & Cost Avoidance Of More Than $11M

• Production Sized Cutover Environment Build In Record Time

• Reacted To EOQ Demand By Adding Capacity In Less Than 30 Minutes

• Significant Improvement In Resource Utilization

• EOQ Simulated To 2.5x Peak Expected Go-Live Values

TECHNOLOGY• VCE VBLOCK Series 700• VMware vSphere• ESXi• EMC VMAX• EMC VNX• Cisco UCS (B230 M2 Blades)• Cisco Nexus 5K / 7K


TIERED / UNIFIED STORAGEDATA PROTECTION BUSINESS CONTINUITY

INTEGRATION BIG DATA ANALYTICS


AppApp

AppApp

AppMS

AppApp

AppApp

AppOracle

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

Technology Highlights Vblock Components

– Cisco UCS Blades – Powered By Intel Nehalem– Cisco Nexus 5000 / 7000 Switches– EMC VMAX, VNX Or Celerra Storage– VMware vSphere 5.x

Application / Database Benefits– All 10 GB Backbone– Nehalem Processors– Virtual And / Or Physical Configurations– Dedicated SAN & Network Infrastructure– High Consolidation Ratios

Operational Benefits– CPU, Storage And Virtual Layer

▪ Pre-Configured; Pre-Tested– Repurpose Physical To Virtual As You Move To Cloud

ArchitecturevBlock for Virtual Applications


Databases On VMware vSphere Benefits Improved CAPEX / OPEX

– License & Support – Database, Operating System & Hardware

– Administration – Standards Drive Efficiency

Single Instance– Built-in High Availability– VMware GuestAppMonitor– Improved Efficiency / Utilization– Distributed Resource Scheduler (VMware Only)– Site Recovery Manager (VMware Only)– Rapid Provisioning

Oracle RAC to Single Instance Use Case

– Reduced License Costs– Simplified Database & OS Management

AppApp

AppApp

AppMS

AppApp

AppApp

AppOracle

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp


BENEFIT• To Pre-Allocate Capacity But

Dynamically Meet SAP Peak Performance Needs With Flash Drives

• Automatically Place Infrequently Used Data On SATA Drives For Better Utilization

• Self-Optimizing Management

DESCRIPTION• Policy-Based System That

Automatically Promotes (Or Demotes) Thin Device Data Across Tiers To Achieve Performance Service Levels & Cost Targets

BUSINESS IMPACT

• Lower 50% Improvement in BW Performance To Close The Books

• 30 Million Transaction / Day – 28K IOPS / Sec

• Automatic Storage Migration For Less Frequently Utilized Data Lower TCO

• Ability To Increase Application Performance During Peak Periods – Leads To Better TCE

TECHNOLOGY• EMC VMAX• EMC Fully Automated Storage

Tiering (FAST)• Virtual Pools / Thin

Provisioning• EMC VNX



INTEGRATIONBIG DATA ANALYTICS


SATA

FC

FLASH

FAST VP – Gets The Right Data, To The Right Place, At The Right Time Maximum SAP Performance &

Scalability– Optimize SAP Workloads On Enterprise Flash

Drives For 80-140% More Throughput

Automated Tiering– Self-Optimizing Management – Dynamically Meet SAP Peak Performance

Needs With Flash Drives– Automatically Place Infrequently Used Data On

SATA Drives

Tiered SAP IT

Adaptive SAP Performance


Virtual SAP ProvisioningResources On Demand; SAP Growth Without Downtime

Automates Processes To Easily Grow & Reclaim Capacity

– Allocate Future SAP Requirement Initially– Add Capacity As Thin Pool Thresholds Are Triggered– No SAP Downtime Or Disruption

Present SAP Applications More Useable Capacity Than Is Physically Allocated

SAP Systems Can Either Be Managed In Separate Pools Or A Single Pool

– Separate Pools Based On Your SAP Landscape

DEV10 TB

BI10 TB

ERP 10 TB

3 TB4 TB

Physicalallocation

3 TB

CommonStorage Pool


Mobility Changes Everything Active-Passive Active-Active Disaster Recovery Disaster

Avoidance Failover Load Balancing Application Networks Data

Networks

Data CenterData Center

Data Center


BENEFIT• Integrated End-To-End

Restore of SAP & Ecosystem• Seamless SAP System

Refresh• Integrated Upgrades &

Migrations• Better Landscape Monitoring

& Root Cause Analysis• Automated Processes

DESCRIPTIONMechanisms To Restore Data And Continuity Of Business Operations For SAP Ecosystem In Event Of Failure, With SLAs Around Time To Restore & Point To Which Data Can Be Restored• Backup / Recovery• Disaster Recovery• Return To Service

BUSINESS IMPACT

• RPO – Zero Data Loss• RTO - < 4 Hours• Faster Return To Service For

SAP Application• End-To-End DR Testing In 2

Hours• Recover Reliably With

Continuous Recovery Verification, Fault Detection, Healing For End-To-End Data Integrity

TECHNOLOGY• Data Domain Deduplication

Storage Systems• EMC NetWorker• VMware Site Recovery

Manager • EMC SRDF





Multi-Site Remote ReplicationEnterprise Business Continuity Strategy

SRDF/A

SRDF/A

SRDF/S

SRDF/A

Tier 1 Durham PrimaryTier 1 Hopkinton Primary

600 Miles 600 Miles

10 Miles

Bunker SiteFranklin, MA

PrimaryHopkinton, MA

Bunker SiteResearch Triangle Park, NC

PrimaryDurham, NC

WAN

R21

R21

R11 R22

R11R22SRDF/S10 Miles


Business Continuity / DRERPIntegration

AppApp

AppApp

AppMS

AppApp

AppApp

AppOracle

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

ERPIntegration

AppApp

AppApp

AppMS

AppApp

AppApp

AppOracle

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

AppApp

VMware SRMAnd

EMC SRDFFor

Disaster Recovery

HOPKINTON DURHAM

SRM For App VMs

SRDF For Storage


Roadmap: Zero Downtime SAP MaintenanceHigh Availability & Much More…

Eliminate Single Points Of Failure Load Balancing With

Active / Active Data Centers Fully Automatic Handling

Cluster Across Sites

VPLEX MetroDistributed Virtual Volume

Production Site A40K 40K

Production Site BDisaster RecoverySite C

VPLEXWitness


BENEFIT• Drive Towards “One Skill

Set, Any Cloud” Integration Solution

• Minimize Data Marshalling / Un-Marshalling & Movement

• Simplify Inter-Process Communication

• Minimize Cloud To Cloud Messaging

DESCRIPTION• Leapfrog The Current

Heavyweight Integration Approaches

• Provide A Development & Deployment Framework For Creating Next Generation Integration Projects By Leveraging Current & Emerging Cloud Development Standards

BUSINESS IMPACT

• Consolidated 459 Point-To-Point Integrations To 125 Integrations

• 20x Performance Increase QTO

• Lower TCO• Common Data Model

Increases Agility

TECHNOLOGY• Pivotal vFabric• TC Server• GemFire • SpringSource

(Batch / WS / Security / Integration)

• VMware – Hyperic





Integrate Across All EMC ApplicationsApplication Integration Cloud

SaaS Platforms Social

Partners MobileEMC PRIVATE

CLOUD

APPLICATION INTEGRATION

CLOUD

App ServervFabric

Data FabricMonitoring &Management

Integration, Batch, Web Services

Common Data Model

LegacyApps

NewApps

DataWarehouseCRMERP

Enterprise Applications


BENEFIT• Real-Time Fast Operational

Reporting• Consolidated Business

Application Monitoring To Enable Holistic SLAs

• Use IT Big Data To Optimize Systems To Avoid Failures, Predict Performance / Capacity Issues

• Leverage Business Data Analytics To Analyze & Optimize Business Processes

DESCRIPTION• Leverage Big Data Platform

To Serve Both Traditional Reports (Hindsight) & Insight (Predictive Analytics)

• Consolidate Into Repository• Liberate Data to the Business

For Deeper Analytics With Business Analytics As A Service

• Close The Loop With Actionable Process Integration

BUSINESS IMPACT

• Accelerated Pace Of Business Visibility Drastically From Months To Days

• Business Empowerment Resulting In Significant Reduction In Shadow IT

• Over $110 Million Realized In Business Benefit In Sales Operations

TECHNOLOGY• Greenplum• SAP HANA• SQLFire• GemFire

VIRTUALIZATION / CONVERGED INFRASTRUCTURETIERED / UNIFIED STORAGE

DATA PROTECTION BUSINESS CONTINUITY

BIG DATA ANALYTICSINTEGRATION


Analytics

Data Governance

Data Sources

Big Data Platform

Tools & Consulting

MASTER DATAMANAGEMENT

D A T AQUALITY

PLANNING / WHAT-IFPREDICTIVE T E X T

ANALYTICS

UNSTRUCTUREDSTRUCTURED

D A T AINTEGRATION

DATA SCIENTIST

VISUALIZATIONREPORTING DASHBOARDS

COLLABORATIONTRAINING

SOLUTION DESIGN/DEVELOPMENT

O T H E R STRANSACTIONALD A T A

MACHINEDATA SOCIAL EXTERNAL

Big Data Analytics


HINDSIGHT TO INSIGHT

Unified Analytical Platform Business Analytics As A Service Multi-Platform Data Integration Seamless Visibility From

Aggregated To Transactional Detail

Optimized For Consumption Collaborative Analytic Tools Advanced Data Scientist

Services Mobile Access Deployed

Globally

Big Data Reference Architecture

Global DW

BAaaS

GP DB/HDGP DB/HD

Tableau Reporting Tool

BOBJ

Analytic Workspace

SAS Visual Analytics Tool

OBIEE

MSFT Reports

GP DB/HDAnalytic Workspace

SAS Analytics

R + Madlib +

VisualExplorer

SAP BW

Solution Manager

GP DB/HDAnalytic Workspace

Local Data

SFDC

Master Data

eBus

SAP

HANA

SQL Fire




OS INTEGRATION ERP

DELIVERED AT $11M SAVINGS

PLATFORM

5X4X

5X3X

FASTERDEPLOYMENT

LESS STAFFRESOURCE TIME

BETTERSCALABILITY

LOWERCOST

PROPEL Technology: Driving Value


Simplify To ScaleSustaining The Results

FLEXIBILITY• Implementing First SAP

Upgrade In May• Simplified Acquisition

Integration

SYSTEM• Highly Scalable, Flexible

Solution–Designed For Growth• Avg Response Time <3 Secs

For Critical Transactions

FUTURE RELEASES• Currently Enabling PS And

RSA On The Platform• Go To Market Enablement

Program Begins In Q2


Lessons Learned

CHALLENGE

Status QuoTRANSFORM

Your OrgEstablish

Your BASELINE

Maintain FOCUS

MEASURE Results

BUILD Your Cloud

Takeaways

INFRASTRUCTUREPROCESS

OPTIMIZATIONORGANIZATION USER EXPERIENCEOPERATIONAL


www.EMC.com/emcitproven EMC IT Proven

GOING LIVE WITH SAP ON 100% VIRTUAL INFRASTRUCTURE

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