Cognitive Teardown, Buildup, and design decisions
Final Presentation
Design Principles 6332.501 - Jessie Porter
Highlighting ModularityColor ProximitySignal to noise 80/20% RuleLegibility & Readability VisibilityChunking Simplicity
Focus areas of original problems with design:
Design Process (Buildup)
Venom Energy - Adobe Gothic Std B
Venom Energy - Century Gothic
Venom Energy - Eras Bold ITC
Venom Energy - Arial Black
Venom Energy - Assassin$
Venom Energy - Felix Tilting
Venom Energy - Optimus Princess
Venom Energy - Trajan Pro
Venom Energy - Van Helsing
Venom Energy - SkyFall Down
Venom Energy - Colors of Autumn
Venom Energy - Die Nasty
Venom Energy - Make Juice
Venom Energy - Mixit
Decisions
VS
Triangle• Shape of fang• Shape of snake head• Shape of glass • Triangle pointing down meaning water
• Triangles also are symbolic of change, unity, and balance
• Liquid: Venom / blood• Color red is used to incite the idea of danger
• Simple flat colors / shapes easy to translate over media platforms
VS
• Sharp edges• Consistent size• Proper spacing • Readability
Type
• Highlighting • Visibility problems• Symbolism of fang & blood or venom
End ResultDesign Decisions
Product Design