HAWK NELSON Sarah Martinez ATEC 6332.501
Jun 26, 2015
HAWK NELSONSarah MartinezATEC 6332.501
Poor Design Principles
Confirmation Entry point Expectation
effect
Poor Design Principles
Alignment – news page Chunking – about page text wall Closure – color change on long
pages Five hat racks – store sections Good Continuation – store page Hierarchy – about page Legibility – about page, news
page Mental Models – clicking on logo
doesn’t lead to home page Proximity – main page
Good Design Principles
Color – blue: logo, section Highlighting – selected section
is highlighted Iconic Representation – social
media icons Top-Down Lighting Bias –
banner Visibility – different sections on
main page and on news page Wayfinding – navigation bar on
top