Digital Tutors Griffin Marshall
Final presentations gkm090020 attempt_2014-05-08-09-28-29_griffin_marshall_digital_tutors_rework
Jun 26, 2015
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Digital TutorsGriffin Marshall
Current Landing Page
Current Software Pulldown
15 Principles Digital Tutors Currently Does Wrong
Entry Point
Propositional Density
Chunking
Wayfinding
Hick’s Law
Satisficing
Contour Bias
Five Hat Racks
Progressive Disclosure
Layering
Desire Line
Nudge
Legibility
Confirmation
10 Principles Digital Tutors Currently Does Right
Readability
Alignment
Highlighting
Top-Down Lighting Bias
Iconic Representation
Color
Figure-Ground Relationship
Horror Vacui
Signal-to-Noise Ratio
Picture Superiority Effect
Logo Redesign
Current Logo Reworked Logo
Reworked Landing Page
Reworked Landing Page
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