VA Final Presentations

8/10/2019 VA Final Presentations

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Britt:Meet Rogan. My roommate adopted him back in May, and just a few months later on October 12th he passed away from contracting the parvovirus. Parvo

is an extremely contagious and deadly disease. Its common for unvaccinated dogs to contract this disease from the streets, especially in urban areas with a dog

filled neighborhood.


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A dog that has not been vaccinated can contract parvo and die within just 72 hours if it is not treated immediately

with proper veterinary care.


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Getting your puppy vaccinated can protect your dog from parvo, along with many other diseases. Vaccinations are a quick and easy way to protect

your pet from the possibility of contracting a deadly disease before its too late.


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70,000

Bri: 70,000 puppies and kittens are born each day in the US, which means that if every puppy and kitten received

their first round of shots it would cost


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$1,050,000

about $1,050,000 each day to vaccinate these animals, which then goes on to costing a

70,000 x $15 = $1,050,000


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$383,250,000

grand total of about $383,250,000 a year

$1,050,000 x 365 = $383,250,000


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and unfortunately the majority of these litters end up in animal shelters, like The Humane Society of Greater Kansas City

who are left with paying these costs.


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This shelter offers low cost veterinary care, treating 20,000+ animals a year.


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it costs over $5,000 a day to keep the shelter operating. They have 4 major events a year to help with funding, but with growing animal populations the costs never stop

adding up.


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Britt: When we discussed our ideas with Keith, the CEO of the Humane Society, he expressed that generally spay and neutering gets most of the

attention and he found that educating about the importance of vaccinating was just as important, and would provide pet owners with greater insight on

how to take care of their lil buddy.


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Pet owners arent aware of the necessity of vaccinating puppiesand kittens to prevent the chances of contracting highly contagiousand deadly diseases.

PROBLEM

With the recent experience that hit close to home, we are focusing on how not all pet owners are aware of the necessity of vaccinating

puppies and kittens to prevent the chances of contracting highly contagious and deadly diseases.


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CHANGE

We want to educate pet owners of the importance of youngpet vaccinations while encouraging them to donate to theshelters veterinary practices.

The majority of a shelters costs go to providing all incoming pets with their needed medical care. So we want to educate pet owners about pet

vaccinations while simultaneously getting them to donate to a shelters veterinary practices.


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Emphasis on millennials

REACHING OUT TO

Current pet owners

Those who enjoy a laugh

We are trying to reach people who already know about the shelter, but dont realize what al l goes into prepping the animals for adoption. We want to target

millennials between the ages of 18 and 30, but really any one who enjoys pets and a good laugh.


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Bri: so with our problem and target audience in mind, Pup Art + cat too came to life. paired with our call to action of vaccinate. prevent. go fetch.


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we have created a collection of art prints to help fund shelter vaccination costs.


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pop art for animal lovers, these poster use vibrant hues and playful language to appeal to our target audience


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and hopefully get them loling


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and wanting to own the whole collection.


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the prints are packaged with chipboard in a resealable bag, marked with a sticker advertising that the proceeds of

the art print goes to a shelter to help fund vaccinations.


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each piece of artwork, has a special thank you printed on the back. we ruff you from the dogs and


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ur purrfect from our feline friends.


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also included in each packet is an info sheet about why vaccinations are crucial to the beginning stages of any young pets life. To help out a new pet owner, we

have provided a generalized schedule for vaccinations, along with a blurb about Rogan and why this topic is dear to our hearts.


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and of course there are info cards catered to kittens as well.


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The art prints can be sold at any adoption event with this simple crate that can easily transport the products from

one location to another and showcase them for sale at their small set up.


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At these adoption events the shelter may use a sandwich board to advertise that they have plenty of art prints for

sale to donate to Vaccinate. Prevent. Go Fetch.


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To spread the word about Pup Art, a Facebook cover would send customers directly to a store on the shelters

website


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where the need for vaccinations is explained and how you can help by purchasing


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a reminder of why you love puppies and kittens.


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Britt:


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MEASURING CHANGE

Number of prints sold and their total profitShares of the video on social networksIncrease in vaccination visits at the shelter or any other veterinarian

Britt: well know if our creative solution has succeeded by the number of prints sold and their total profit, shares of the video on social networks, and increases in vaccination visits at the shelter or any other local

veterinarian.


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VACCINATE. PREVENT. GO FETCH.

So please vaccinate, to prevent diseases, and long live the game of fetch.


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VA Final Presentations

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