FEASIBIL ITY STUDY IN DESTINATION
By Widodo Heru Santoso
Naon eta Pisibiliti Stadi? naha aya anu mengerti?
Feasibility Study are:
1. The term encompasses a wide range of studies that differ
somewhat in respect of their purpose and content.
2. Main objective is to test the potential viability of a
proposed project
3. It is a systematic, logical and neutral tool for
rational decision-making
jadi éta téh..
usaha pikeun meunteun ideu
bisnis sarta mantuan némbalan
patarosan naha ideu kasebut
dituluykeun atawa henteu.
conto anu gampangna, naha aya conto anu
suksés ngagunakeun Pisibiliti Stadi?
Las Vegas in 1931 (25.000 populations)
Develop 1st entertainment complex for Dam workers.
Las Vegas in 2013 (593.000 populations)
More than 370k people work for hospitality & tourism
industry with almost 40 million tourists arrival.
Will attract
sufficient
customers to be
financially, or
commercially
viable;
Environmentally
and economically
sustainable;
Capable of
obtaining all
necessary
approvals –
permits, licenses,
etc.;
Can be built, or
developed at the
proposed costs.
Successful tourism feasibility study:
How, What and Where
to your
Feasibility Study from ?
Pre-Feasibility Study
1. Define Scope of study
2. Determine information you need (source
related research)
The Research
1. Start from Government;
regulatory, program,
permits, plans, politics,
etc.
2. Industry trend, prospect
and opinion.
3. Market checks;
international & domestic
visitors, regional analysis,
competitor analysis,
SWOT,
4. Location/ site analysis,
infrastructure analysis,
facility analysis
(accommodation,
attractions, travel agent,
transport, other
amenities),
5. Management/
operational, staffing
analysis,
6. Products, sales and
marketing plan.
7. Impacts; environmental
and social-culture.
8. Financial; investment
costs, price structure,
revenues, operating cost,
BEP, ROI, economic
viability.
The Report
1. Identify & describe your result with contrast
scenarios ,
2. Writing structure, research methodology, theories,
3. Charts and tables
4. Meet to Business Plan concept
(time of report/ actual)
Feasibility
Study is
Business Plan No it’s NOT!
I’m telling you….
Feasibility study conducted
before decision to proceed (go/no
go) but Business plan prepared after
decision to proceed (go).
Feasibility study provides
investigative function but Business
plan provides planning function.
rongkah, gampang sakali enya..
hatur nuhun manusa kalong
Widodo Heru Retail Business Professional, Branding and Channel Marketing Hospitality and Destinations Enthusiasm Contact me @: Y: [email protected] G: [email protected] L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/widodoheru
Critics and comments welcome.. Mail me: [email protected]
THANK YOU
In Memoriam Bob Kane, Asep Sunandar Sunarya 24 Oct 1915 – 3 Nov 1998 3 Sep 1955 – 31 Mar 2014
