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FEASIBIL ITY STUDY IN DESTINATION By Widodo Heru Santoso
16

Feasibility study for Tourist Destination and Attraction

Mar 20, 2017

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Page 1: Feasibility study for Tourist Destination and Attraction

FEASIBIL ITY STUDY IN DESTINATION

By Widodo Heru Santoso

Page 2: Feasibility study for Tourist Destination and Attraction

Naon eta Pisibiliti Stadi? naha aya anu mengerti?

Page 3: Feasibility study for Tourist Destination and Attraction

Feasibility Study are:

1. The term encompasses a wide range of studies that differ

somewhat in respect of their purpose and content.

2. Main objective is to test the potential viability of a

proposed project

3. It is a systematic, logical and neutral tool for

rational decision-making

jadi éta téh..

usaha pikeun meunteun ideu

bisnis sarta mantuan némbalan

patarosan naha ideu kasebut

dituluykeun atawa henteu.

Page 4: Feasibility study for Tourist Destination and Attraction

conto anu gampangna, naha aya conto anu

suksés ngagunakeun Pisibiliti Stadi?

Page 5: Feasibility study for Tourist Destination and Attraction

Las Vegas in 1931 (25.000 populations)

Develop 1st entertainment complex for Dam workers.

Page 6: Feasibility study for Tourist Destination and Attraction

Las Vegas in 2013 (593.000 populations)

More than 370k people work for hospitality & tourism

industry with almost 40 million tourists arrival.

Page 7: Feasibility study for Tourist Destination and Attraction

Will attract

sufficient

customers to be

financially, or

commercially

viable;

Environmentally

and economically

sustainable;

Capable of

obtaining all

necessary

approvals –

permits, licenses,

etc.;

Can be built, or

developed at the

proposed costs.

Successful tourism feasibility study:

Page 8: Feasibility study for Tourist Destination and Attraction

How, What and Where

to your

Feasibility Study from ?

Page 9: Feasibility study for Tourist Destination and Attraction

Pre-Feasibility Study

1. Define Scope of study

2. Determine information you need (source

related research)

Page 10: Feasibility study for Tourist Destination and Attraction

The Research

1. Start from Government;

regulatory, program,

permits, plans, politics,

etc.

2. Industry trend, prospect

and opinion.

3. Market checks;

international & domestic

visitors, regional analysis,

competitor analysis,

SWOT,

4. Location/ site analysis,

infrastructure analysis,

facility analysis

(accommodation,

attractions, travel agent,

transport, other

amenities),

5. Management/

operational, staffing

analysis,

6. Products, sales and

marketing plan.

7. Impacts; environmental

and social-culture.

8. Financial; investment

costs, price structure,

revenues, operating cost,

BEP, ROI, economic

viability.

Page 11: Feasibility study for Tourist Destination and Attraction

The Report

1. Identify & describe your result with contrast

scenarios ,

2. Writing structure, research methodology, theories,

3. Charts and tables

4. Meet to Business Plan concept

(time of report/ actual)

Page 12: Feasibility study for Tourist Destination and Attraction

Feasibility

Study is

Business Plan No it’s NOT!

Page 13: Feasibility study for Tourist Destination and Attraction

I’m telling you….

Feasibility study conducted

before decision to proceed (go/no

go) but Business plan prepared after

decision to proceed (go).

Feasibility study provides

investigative function but Business

plan provides planning function.

Page 14: Feasibility study for Tourist Destination and Attraction

rongkah, gampang sakali enya..

hatur nuhun manusa kalong

Page 15: Feasibility study for Tourist Destination and Attraction

Widodo Heru Retail Business Professional, Branding and Channel Marketing Hospitality and Destinations Enthusiasm Contact me @: Y: [email protected] G: [email protected] L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/widodoheru

Critics and comments welcome.. Mail me: [email protected]

THANK YOU

Page 16: Feasibility study for Tourist Destination and Attraction

In Memoriam Bob Kane, Asep Sunandar Sunarya 24 Oct 1915 – 3 Nov 1998 3 Sep 1955 – 31 Mar 2014