"In Italy the vast majority of mobile sales still happen in stores and Waze has proved to be an effective platform in driving new customers in our point of sales."

Fastweb drives traffic to their stores using Waze ads.

CAMPAIGN OVERVIEW

Fastweb, a major Italian telecommunications company, used Waze to promote

its newest internet offer in 4 key cities - Rome, Naples, Genoa & Bari. To maximize

its impact on drivers, Fastweb leveraged the complementarity of Waze ads

formats to raise the awareness of the offer - via Zero-Speed Takeovers - and to

drive potential customers to their stores - via Pins & Arrows.

CAMPAIGN EXECUTION

Even though the campaign

execution was straightforward,

the smart use of the different ad

formats led to impressive results.

The number of total navigations

(organic and paid) to the 19

advertised Fastweb locations

was multiplied by 4 during the

Waze ads campaign. This

advertising presence on Waze

led Fastweb to increase its

navigations share by 8

percentage points amongst

telecommunications

destinations in Italy.

FORBRANDS

Fastweb September 8- October 10, 2017

GOALS

Drive traffic to stores

APPROACH

The key to Fastweb approach was to leverage the comple-mentarity of Waze formats - Pins, Zero-speed Takeovers, Search & Arrows - to promote their offers and stores on the map in the cities of Rome, Naples, Genoa & Bari.

RESULTS

Navigations: 4X

Impressions: 3.3M

Shares in navigations: +8%

FORMATS

PinsTakeoversArrowsSearch

Please reach out to your account manager [email protected] learn more.

-Roberto Baldassarre, Manager of Brand Marketing and Media