"In Italy the vast majority of mobile sales still happen in stores and Waze has proved to be an effective platform in driving new customers in our point of sales." Fastweb drives traffic to their stores using Waze ads. CAMPAIGN OVERVIEW Fastweb, a major Italian telecommunications company, used Waze to promote its newest internet offer in 4 key cities - Rome, Naples, Genoa & Bari. To maximize its impact on drivers, Fastweb leveraged the complementarity of Waze ads formats to raise the awareness of the offer - via Zero-Speed Takeovers - and to drive potential customers to their stores - via Pins & Arrows. CAMPAIGN EXECUTION Even though the campaign execution was straightforward, the smart use of the different ad formats led to impressive results. The number of total navigations (organic and paid) to the 19 advertised Fastweb locations was multiplied by 4 during the Waze ads campaign. This advertising presence on Waze led Fastweb to increase its navigations share by 8 percentage points amongst telecommunications destinations in Italy. FOR BRANDS Fastweb September 8- October 10, 2017 GOALS Drive traffic to stores APPROACH The key to Fastweb approach was to leverage the comple- mentarity of Waze formats - Pins, Zero-speed Takeovers, Search & Arrows - to promote their offers and stores on the map in the cities of Rome, Naples, Genoa & Bari. RESULTS Navigations: 4X Impressions: 3.3M Shares in navigations: +8% FORMATS Pins Takeovers Arrows Search Please reach out to your account manager or [email protected] to learn more. -Roberto Baldassarre, Manager of Brand Marketing and Media
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"In Italy the vast majority of mobile sales still happen in stores and Waze has proved to be an effective platform in driving new customers in our point of sales."
Fastweb drives traffic to their stores using Waze ads.
CAMPAIGN OVERVIEW
Fastweb, a major Italian telecommunications company, used Waze to promote
its newest internet offer in 4 key cities - Rome, Naples, Genoa & Bari. To maximize
its impact on drivers, Fastweb leveraged the complementarity of Waze ads
formats to raise the awareness of the offer - via Zero-Speed Takeovers - and to
drive potential customers to their stores - via Pins & Arrows.
CAMPAIGN EXECUTION
Even though the campaign
execution was straightforward,
the smart use of the different ad
formats led to impressive results.
The number of total navigations
(organic and paid) to the 19
advertised Fastweb locations
was multiplied by 4 during the
Waze ads campaign. This
advertising presence on Waze
led Fastweb to increase its
navigations share by 8
percentage points amongst
telecommunications
destinations in Italy.
FORBRANDS
Fastweb September 8- October 10, 2017
GOALS
Drive traffic to stores
APPROACH
The key to Fastweb approach was to leverage the comple-mentarity of Waze formats - Pins, Zero-speed Takeovers, Search & Arrows - to promote their offers and stores on the map in the cities of Rome, Naples, Genoa & Bari.
RESULTS
Navigations: 4X
Impressions: 3.3M
Shares in navigations: +8%
FORMATS
PinsTakeoversArrowsSearch
Please reach out to your account manager [email protected] learn more.
-Roberto Baldassarre, Manager of Brand Marketing and Media
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