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Page 1: Facebook, LinkedIn, Twitter

Leveraging the Big 3!

Rachel Strella

Strella Social Media

www.strellasocialmedia.com

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The #Strella Team

Rachel Strella & Amanda Harrison

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Today, we’ll discuss…

Leveraging the Big 3 & Creating an Action Plan for Success

Facebook LinkedIn Twitter An Action Plan for Success

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“Big 3” Channels: Facebook

Audience is consumer-based Largest age segment is 25-34 Great for sharing Integrates well with a lot of other sites and applications Oversaturated channel

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Facebook: Business Fundamentals

You must have a personal Facebook account in

order to create and access a Facebook fan page

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Facebook: Business Fundamentals

Personal Network of personal friends Must accept their connection You can filter what they see You can filter what you see

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Facebook: Business Fundamentals

Business Community of fans Followers ‘like’ your page Fans can read all content Engagement and activity important for rank

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Facebook: Elements for Success

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Facebook: Elements for Success

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Facebook: Elements for Success

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Facebook: Build Your Stadium (Page)

Add cover photo and profile image Add content about business including contact information Include “http://” before website Customize Facebook URL

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Facebook: Fill the Stadium with Fans

Import email contacts Add “Like” box to website Add URL to:

Business Cards Print Ads/Brochures Email Signature

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Facebook: Make Them Cheer

Generate exclusive fan offers Ask open-ended questions Share relevant, valuable content Encourage sharing and interactivity

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“Big 3” Channels: LinkedIn

Audience is business-based Largest age segment is 35-44 Two powerful gems: groups and advanced search Recommend creating a company page, but it can remain static Relationships a MUST

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LinkedIn: Elements for Success

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LinkedIn: Elements for Success

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LinkedIn: Elements for Success

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LinkedIn: Build Your Office (Profile)

Fully complete profile Include photo, strong headline, summary, and skills Use all three website links Customize public profile link

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LinkedIn: Fill Your Rolodex

Start connecting with others Join groups of target audience Use advanced search for targeted outreach Add custom profile link to print materials and email signature

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LinkedIn: Deliver Value

Participate in groups and offer helpful information Share content on newsfeed Send valuable information to targeted connections

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“Big 3” Channels: Twitter

140-character limit Largest age segment is 25-34 followed by 18-24 Channel is wide-open Strong customer-service outlet Language can be confusing (hashtags, re-tweets, etc)

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Twitter Terminology

Twitter Handle The“@” symbol before a Twitter username. For example, my Twitter handle is @RachelStrella

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Twitter Terminology

Follow/Follower/Following On Twitter, you don’t ‘friend’ someone or ‘like’ a company page, you ‘follow’ them

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Twitter Terminology Tweet When you post a message on Twitter

Retweet (RT) When a tweet is shared with others by clicking the ‘retweet’ button below it

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Twitter Terminology

Mention You can mention others in your Tweets by typing the “@” symbol followed by their Twitter handle

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Twitter Terminology

Direct Message (DM) Allows you send a private message to someone who is already following you

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Twitter Terminology

Hashtag The pound sign or “#” sign - used to categorize content & join a conversation on common interests. If you click on a hashtag, it will take you to list of everyone tweeting with that hashtag

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Twitter: Elements for Success

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Twitter: Elements for Success

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Twitter: Elements for Success

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Twitter: Build Your Brand

Complete the 160-character profile Fill with keywords Include a photo and customized background Include website link

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Twitter: Build Your Brand

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Twitter: Build Your Following

Import contacts Use “Discover” tab Follow leaders Follow targeted audience Consider free tools to help build audience Share and engage

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Twitter: Get Noticed

Share your voice Have a good mix of content Keep tweets relevant Send valuable information to audience

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Need More Info on Channels?

bit.ly/jumpstartkit

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Action Plan for Success

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A Plan That Works

Step 1: Determine Goals

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A Plan That Works: Goals

Sample Goals Increase website traffic Establish credibility Build your audience/following Increase engagement Drive foot traffic to a location Increase Search Engine Optimization (SEO)

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A Plan That Works

Step 2: Determine Channels

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A Plan That Works: Channels

Select the Best Channels Determine your target audience Find where they are on social media Choose the media that match your goals and target audience

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A Plan That Works

Step 3: Build Your Audience

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A Plan That Works: Audience

Audience: Build During Use Join LinkedIn Groups; make personal connections Use hashtags and mentions in tweets Beware of offers that ‘guarantee’ immediate fans or followers

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A Plan that Works

Step 4: Develop Content

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A Plan That Works: Content

#1: Brainstorm by asking questions What value can I provide? How can I educate my audience? What’s timely and relevant? What’s interesting about my business?

#2: Write Down Your Goals

#3: Align Brainstorm w/Goals

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A Plan That Works: Content

Content Example NYC Luxury Apartments Short-Term Goals: #1: Establish Credibility #2: Drive Traffic to Website #3: Increase Engagement

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A Plan That Works: Content

Goal: Establish credibility

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A Plan That Works: Content

Goal: Drive Traffic to the Website

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A Plan That Works: Content

Goal: Increase engagement

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A Plan That Works: Content

Content Guidelines Shorter and punchier is better Knowledge is power Engage the audience Reveal ‘human side’ of business Use sales pitches sparingly Proofread content

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A Plan That Works

Step 5: Execute & Evaluate

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A Plan That Works: Execute

Execute the Plan Assign responsibilities Monitor channels Engage/respond Put a plan in place for handling negative feedback

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A Plan That Works: Evaluate

Evaluate the Plan What worked? What didn’t work? What can & should you shift? What should the next 90 days look like?

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Need More Direction?

bit.ly/smb-guide

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Questions

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Website and Blog: StrellaSocialMedia.com

Facebook: Facebook.com/StrellaSocialMedia

Twitter: Twitter.com/RachelStrella

LinkedIn: LinkedIn.com/in/RachelStrella

Connections and Resources


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