Leveraging the Big 3! Rachel Strella Strella Social Media www.strellasocialmedia.com
Facebook, LinkedIn, Twitter
May 10, 2015
Learn to leverage Facebook, LinkedIn, and Twitter for business!
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
Facebook
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
LinkedIn
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
Twitter
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
I call the most popular social media sites for business – Facebook, Twitter, and LinkedIn – the “Big Three.”
Topics covered include:
o Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Success
o A Profile that Generates Leads
o Targeting and Connecting with Ideal Clients
o The Three “Gems” of LinkedIn
o Elements for LinkedIn Success
o A Love/Hate Relationship
o Untangling Twitter Terminology
o Building a Following
o Best Practices
• Understand the difference between a personal and business Facebook page
• Identify the core elements for a successful business Facebook page
• Bring their LinkedIn profile to 100% completion
• Leverage the ‘three gems’ of LinkedIn: Groups, Advanced Search, and Answers
• Translate the language of Twitter for better understanding
• Appreciate the value of Twitter as a lead generating tool
Social Media for Small Business
The majority of our clients are small business owners who struggle with the same everyday challenges most face: a lack of time, money and resources. Because of these challenges, small business owners often struggle to establish and maintain an effective social media presence. This presentation will help small business owners looking to understand and leverage the tremendous business growth potential offered by social media.
Topics covered include:
Defining Social Media Goals
Determining the Appropriate Social Media Channels to Meet Those Goals
Building the Audience
Developing a Content Strategy
Executing and Evaluating the Plan
• Understand the value of social media for small business
• Define specific social media goals to enhance their business presence
• Establish a comprehensive, practical, and measurable social media game plan
• Implement an effective plan without spending a lot of time or money
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Transcript
Leveraging the Big 3!
Rachel Strella
Strella Social Media
www.strellasocialmedia.com
The #Strella Team
Rachel Strella & Amanda Harrison
Today, we’ll discuss…
Leveraging the Big 3 & Creating an Action Plan for Success
Facebook LinkedIn Twitter An Action Plan for Success
“Big 3” Channels: Facebook
Audience is consumer-based Largest age segment is 25-34 Great for sharing Integrates well with a lot of other sites and applications Oversaturated channel
Facebook: Business Fundamentals
You must have a personal Facebook account in
order to create and access a Facebook fan page
Facebook: Business Fundamentals
Personal Network of personal friends Must accept their connection You can filter what they see You can filter what you see
Facebook: Business Fundamentals
Business Community of fans Followers ‘like’ your page Fans can read all content Engagement and activity important for rank
Facebook: Elements for Success
Facebook: Elements for Success
Facebook: Elements for Success
Facebook: Build Your Stadium (Page)
Add cover photo and profile image Add content about business including contact information Include “http://” before website Customize Facebook URL
Facebook: Fill the Stadium with Fans
Import email contacts Add “Like” box to website Add URL to:
Business Cards Print Ads/Brochures Email Signature
Facebook: Make Them Cheer
Generate exclusive fan offers Ask open-ended questions Share relevant, valuable content Encourage sharing and interactivity
“Big 3” Channels: LinkedIn
Audience is business-based Largest age segment is 35-44 Two powerful gems: groups and advanced search Recommend creating a company page, but it can remain static Relationships a MUST
LinkedIn: Elements for Success
LinkedIn: Elements for Success
LinkedIn: Elements for Success
LinkedIn: Build Your Office (Profile)
Fully complete profile Include photo, strong headline, summary, and skills Use all three website links Customize public profile link
LinkedIn: Fill Your Rolodex
Start connecting with others Join groups of target audience Use advanced search for targeted outreach Add custom profile link to print materials and email signature
LinkedIn: Deliver Value
Participate in groups and offer helpful information Share content on newsfeed Send valuable information to targeted connections
“Big 3” Channels: Twitter
140-character limit Largest age segment is 25-34 followed by 18-24 Channel is wide-open Strong customer-service outlet Language can be confusing (hashtags, re-tweets, etc)
Twitter Terminology
Twitter Handle The“@” symbol before a Twitter username. For example, my Twitter handle is @RachelStrella
Twitter Terminology
Follow/Follower/Following On Twitter, you don’t ‘friend’ someone or ‘like’ a company page, you ‘follow’ them
Twitter Terminology Tweet When you post a message on Twitter
Retweet (RT) When a tweet is shared with others by clicking the ‘retweet’ button below it
Twitter Terminology
Mention You can mention others in your Tweets by typing the “@” symbol followed by their Twitter handle
Twitter Terminology
Direct Message (DM) Allows you send a private message to someone who is already following you
Twitter Terminology
Hashtag The pound sign or “#” sign - used to categorize content & join a conversation on common interests. If you click on a hashtag, it will take you to list of everyone tweeting with that hashtag
Twitter: Elements for Success
Twitter: Elements for Success
Twitter: Elements for Success
Twitter: Build Your Brand
Complete the 160-character profile Fill with keywords Include a photo and customized background Include website link
Twitter: Build Your Brand
Twitter: Build Your Following
Import contacts Use “Discover” tab Follow leaders Follow targeted audience Consider free tools to help build audience Share and engage
Twitter: Get Noticed
Share your voice Have a good mix of content Keep tweets relevant Send valuable information to audience
Need More Info on Channels?
bit.ly/jumpstartkit
Action Plan for Success
A Plan That Works
Step 1: Determine Goals
A Plan That Works: Goals
Sample Goals Increase website traffic Establish credibility Build your audience/following Increase engagement Drive foot traffic to a location Increase Search Engine Optimization (SEO)
A Plan That Works
Step 2: Determine Channels
A Plan That Works: Channels
Select the Best Channels Determine your target audience Find where they are on social media Choose the media that match your goals and target audience
A Plan That Works
Step 3: Build Your Audience
A Plan That Works: Audience
Audience: Build During Use Join LinkedIn Groups; make personal connections Use hashtags and mentions in tweets Beware of offers that ‘guarantee’ immediate fans or followers
A Plan that Works
Step 4: Develop Content
A Plan That Works: Content
#1: Brainstorm by asking questions What value can I provide? How can I educate my audience? What’s timely and relevant? What’s interesting about my business?
#2: Write Down Your Goals
#3: Align Brainstorm w/Goals
A Plan That Works: Content
Content Example NYC Luxury Apartments Short-Term Goals: #1: Establish Credibility #2: Drive Traffic to Website #3: Increase Engagement
A Plan That Works: Content
Goal: Establish credibility
A Plan That Works: Content
Goal: Drive Traffic to the Website
A Plan That Works: Content
Goal: Increase engagement
A Plan That Works: Content
Content Guidelines Shorter and punchier is better Knowledge is power Engage the audience Reveal ‘human side’ of business Use sales pitches sparingly Proofread content
A Plan That Works
Step 5: Execute & Evaluate
A Plan That Works: Execute
Execute the Plan Assign responsibilities Monitor channels Engage/respond Put a plan in place for handling negative feedback
A Plan That Works: Evaluate
Evaluate the Plan What worked? What didn’t work? What can & should you shift? What should the next 90 days look like?
Need More Direction?
bit.ly/smb-guide
Questions
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources
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