Interactive, mobile & immersive learning
EricssonJanuary 17, 2011
Dan Grönstedt,vd, Gronstedt Group
500 million Facebook users
80 million mobile gamers in the U.S.
300,000 apps in the App Store (5,400 educational) down loaded 7 billion times
The world is changing…
Gronstedt Group
• Gronstedt Group startades 1997 av doktor Anders Grönstedt, examen från Handelshögskolan, fd professor i marknadskommunikation vid University of Colorado.
• Kontor i Stockholm och Denver, Colorado.• Kunder vi arbetat med i Sverige 2010: Ericsson, SEB,
Unionen, Moderaterna, MQ och Birsta City.• 2007 vann vi Guld i en av världens högst rankade elearning-
tävlingar, Brandon-Hall Excellence in Learning Award, i den största klassen, Custom Content.
• En säljträning för Ericsson, som internt inom Ericsson utnämnts till den ”mest framgångsrika elearningen någonsin”. Genomfördes av 16 000 personer, mer än 100 procent av målgruppen.
Students are changing
Your training is not…
©2006 Gronstedt Group, Inc
“Virtual class room”
= “Motorized horse carriage”
©2007 Gronstedt Group, Inc
The best that can be said about most eLearning:Gives you the sensation of coma without the worry and inconvenience.
©2007 Gronstedt Group, Inc
6 Design principles for disruptive learning
1. Tell a story
Example: Story-centered, character-rich, video-based simulations for United Healthcare division
Webisodes shot in the “mockumentary” style of “The Office”
Project Sales is another great example…
Brand Basics
Example: Ericsson training.
Stories can be told with professional television-style video…
… or do it yourself, YouTube-style video on the cheap
Litet för att inspirera…
Använd riktiga människor och riktiga historier!
Tips: Trailer/reklamfilm
2. Gamification of everything
Points, badges, levels, time-pressure, challenges and rewards to engage reps.
Gaming: America´s Army
Gaming: NASA
3. Make it immersive
Half-day hurricane shelter simulation for NYC
Next-gen browser-based virtual worlds developed in Unity
Role play
Loyalist College Second Life Border Simulation
Loyalist College Border simulation
Cla
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m
Vir
tual
wo
rld
Vir
tual
wo
rld
Walk inside of products
Drive products
3D data visualization
Scale and perspective
4. Make it social
Lifestore, SharepointTechnology for good… Mer Social media-
specifika sajter kan sättas upp!
Company internal YouTube and social networks
©2007 Gronstedt Group, Inc
5. Make everything mobile
Death of Flash? Probably…
Podcasts
Games and simulations
Mobile killer apps
6. Make it fun
Och om det inte är (1) roligt, så ska det vara (2) spännande eller (3) berörande.
Helst två av tre!
“First they ignore us, then they laugh at us, then they fight us, then we win." Mahatma Gandhi
Disruptive design principles
1. Story telling
2. Game
3. 3-D immersive
4. Social
5. Mobile
6. Fun
Join our “Train for Success” meetings Thursdays noon ETSpeakers from IBM, BP and DoEFacebook.com/TrainForSuccess
“The future is here, just not evenly distributed.” William Gibson
