Ericsson presentation 17 jan 2011

Interactive, mobile & immersive learning

EricssonJanuary 17, 2011

Dan Grönstedt,vd, Gronstedt Group

500 million Facebook users

80 million mobile gamers in the U.S.

300,000 apps in the App Store (5,400 educational) down loaded 7 billion times

The world is changing…

Gronstedt Group

• Gronstedt Group startades 1997 av doktor Anders Grönstedt, examen från Handelshögskolan, fd professor i marknadskommunikation vid University of Colorado.

• Kontor i Stockholm och Denver, Colorado.• Kunder vi arbetat med i Sverige 2010: Ericsson, SEB,

Unionen, Moderaterna, MQ och Birsta City.• 2007 vann vi Guld i en av världens högst rankade elearning-

tävlingar, Brandon-Hall Excellence in Learning Award, i den största klassen, Custom Content.

• En säljträning för Ericsson, som internt inom Ericsson utnämnts till den ”mest framgångsrika elearningen någonsin”. Genomfördes av 16 000 personer, mer än 100 procent av målgruppen.

Students are changing

Your training is not…

©2006 Gronstedt Group, Inc

“Virtual class room”

= “Motorized horse carriage”

©2007 Gronstedt Group, Inc

The best that can be said about most eLearning:Gives you the sensation of coma without the worry and inconvenience.

©2007 Gronstedt Group, Inc

6 Design principles for disruptive learning

1. Tell a story

Example: Story-centered, character-rich, video-based simulations for United Healthcare division

Webisodes shot in the “mockumentary” style of “The Office”

Project Sales is another great example…

Brand Basics

Example: Ericsson training.

Stories can be told with professional television-style video…

… or do it yourself, YouTube-style video on the cheap

Litet för att inspirera…

Använd riktiga människor och riktiga historier!

Tips: Trailer/reklamfilm

2. Gamification of everything

Points, badges, levels, time-pressure, challenges and rewards to engage reps.

Gaming: America´s Army

Gaming: NASA

3. Make it immersive

Half-day hurricane shelter simulation for NYC

Next-gen browser-based virtual worlds developed in Unity

Role play

Loyalist College Second Life Border Simulation

Loyalist College Border simulation

Cla

ss

r

oo

m

Vir

tual

wo

rld

Vir

tual

wo

rld

Walk inside of products

Drive products

3D data visualization

Scale and perspective

4. Make it social

Lifestore, SharepointTechnology for good… Mer Social media-

specifika sajter kan sättas upp!

Company internal YouTube and social networks

©2007 Gronstedt Group, Inc

5. Make everything mobile

Death of Flash? Probably…

Podcasts

Games and simulations

Mobile killer apps

6. Make it fun

Och om det inte är (1) roligt, så ska det vara (2) spännande eller (3) berörande.

Helst två av tre!

“First they ignore us, then they laugh at us, then they fight us, then we win." Mahatma Gandhi 

Disruptive design principles

1. Story telling

2. Game

3. 3-D immersive

4. Social

5. Mobile

6. Fun

Join our “Train for Success” meetings Thursdays noon ETSpeakers from IBM, BP and DoEFacebook.com/TrainForSuccess

“The future is here, just not evenly distributed.” William Gibson