Plenty of professionals still don’t know how to use email appropriately
People send and receive many messages a day
Many end up making embarrassing mistakes
These mistakes could be detrimental in a professional interaction
Subject LineInclude a clear, direct subject line
People often decide to open an email based on the subject line
Subject LineWrite a subject that lets readers know, you are addressing their concerns or business issues
Smartphone usageSmartphone usage is sky rocketing
According to latest statistics 65% of emails are now opened on a mobile device
FontsAvoid tiny fonts. 14 for body text and 22 for headlines
People turn down the brightness level on mobile device to conserve battery
FontsSo, a strong contrast of colours is recommended
Dark text on a light background. Avoid coloured fonts in professional situations.
Content - conciseSo focus on the essentialsKeep the message clear, simple and concise
Use, a single clear call to action
Content - conciseMultiple calls to action make things complicated
Remember, the content should be concise
Content - conciseTell your readers what you want them to do
Make it really clear & easy for them to do so
Email address-professionalAlways have an email address that conveys your name so that the recipient knows exactly who’s sending the email
Email address-professionalNever use email addresses that are not appropriate for use in workplace such as babygirl, partyboy, cooldude
Reply All – Think twiceRefrain from hitting “reply all” unless you really think everyone on the list needs to receive the email