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WHAT WE’RE ACTUALLYTALKING ABOUT/
- Who Is This Guy
- So You Want To Start Your Own Online Store?
- A Checklist Before You Start
- Defining Your Stores Goal(s)
- The Lay Of The Land
- “An Expert Opinion”
- A Checklist After Launch
- Now What
- After Launch
- Day To Day / Some Adult Stuff
- Keeping Them Coming Back
- Other Tools
- More Than One Store?
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SO YOU WANT TO SELL ONLINE/AND ETSY MAKES YOU CRY?
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THE CHECKLIST/ SETTING YOUR STORE UP
- How Many Products?
- Product Photography
- Product Descriptions
- Other Content?
- Shipping Prices
- Labels, boxes, tape etc..
- Getting Your Money
- Taxes?
- Ready For Customer Service?
-Designing Your Store
- The Services To Use
THE LAY OF THE LAND/SNAKE OIL FREE
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MAGENTO/ EMPIRE BUILDERS
PROS/ NOTHING IT CAN’T DO
CONS/ NEED A NERD FRIEND OR TWO TO USE
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SHOPIFY/ HUGE COMMUNITY AND PERKS
PROS/ APPS FOR EVERYTHING AND CASH REGISTER
CONS/ PLANS AND FEES MAY BE TOO MUCH FOR SOME
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SQUARESPACE/ DRAG AND DROP EVERYTHING
PROS/ EASY TO CUSTOMIZE AND GREAT PORTFOLIO TOOLS
CONS/ ECOMMERCE IS A BIT OF AN AFTER THOUGHT FOR THEM
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BIG CARTEL/ SIMPLE PRICING
PROS/ GREAT PRICING AND SIMPLE INTERFACE
CONS/ DOES NOT SCALE WELL AS YOUR BRAND GROWS
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BLK DOT/ TUMBLR STORE
PROS/ EASY TO HOOK UP TO EXISTING BLOG
CONS/ A NEW EXPERIENCE FOR YOUR CUSTOMERS
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LEFT FIELD ALTERNATIVES/ SELL ON SOCIAL
PROS/ YOU ALREADY SPEND ALL DAY ON FACEBOOK AND INSTAGRAM
CONS/ USUALLY REQUIRES YOU CUSTOMERS TO SIGN UP
MY OPINION?/GLAD YOU ASKED
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THE CHECKLIST/ AFTER YOU LAUNCH
- Sticking To Your Goals
- Controlling Inventory
- Shipping On Time
- Setting Customer Expectations
- Services To Make Your Life Easier
- Bringing Them Back
- Selling Your Work Not Your Soul
- Teaming Up With Friends
- Multiple Storefronts
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CUSTOMER EXPECTATIONS/ THE GOOD AND BAD
THEY WILL/ ANNOY YOU AND EXPECT EVERYTHING
YOU NEED TO/ TELL THEM STRAIGHT UP WHAT THE DEAL IS BUT FLIP IT TO BE GOOD
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STITCH LABS/ ONE DASHBOARD FOR IT ALL
DO YOU NEED THIS?/ NOT YET BUT CAN HELP YOU EXPAND AND SELL IN MULTIPLE PLACES
MORE THAN ONE STORE/ HELPS YOU CHECK JUST ONE PLACE INSTEAD OF FIVE
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SHIPPING/ JUST PAY A LITTLE MORE AND SLEEP AT NIGHT
SHIP STATION/ PRINTS IT ALL ALONG WITH SENDING EMAILS TO CUSTOMERS WITH TRACKING
DONT SWEAT IT/ YOU CAN DO THIS MANUALLY TOO ITS ALL YOUR CALL
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SOCIAL WORKS/ BUT NOBODY LIKES A SLUT
LUMIARY/ A DASHBOARD TO SCHEDULE AND FOLLOW UP WITH ALL YOUR CUSTOMERS ON SOCIAL
MAILCHIMP/ POLITELY BARRAGE YOUR PATRONS WITH EMAILS
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FRIENDS/ WHY NOT WORK TOGETHER?
ONE STORE/ MANY ARTISTS HELPS YOU SPLIT THE LOAD
TRUST THEM/ LESS WORK AND MORE SLEEP BUT DOES IT VIBE WELL
WHAT JUST HAPPENED?/ QUESTIONS?
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