What I Learned When I Learned Facebook Ads Facebook Ads For The Advanced User
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What I Learned When I Learned Facebook Ads
Facebook Ads For The Advanced User
What This Talk Isn't About
What This Talk Isn't About
What This Talk Is About
1. How to make a funnel using FB objectives
2. How to build an audience in FB
3. How to create a campaign map
How To Make A Funnel Using Ad Objectives
How To Make A Funnel Using Ad Objectives
How To Build Audiences
• Saved Audiences
• Lookalike Audiences
• Custom Audiences
1. Saved Audiences
1. Saved Audiences
2. Custom Audiences
3. Lookalike Audiences
Bonus: Combination Audiences
1. Custom email list/customer loyalty
2. Create a Lookalike Audience
3. Add geos, demographics, and interests
4. Complete as a Saved Audience
Create A Map
• Broadcast • Engagement • Action
Create A Map
• Broadcast • Engagement • Action
+ Budget / Time
Create A Map
Create A Map
Measure• Broadcast
• KPIs related to Impressions and Reach
• Engagement
• KPIs related to Total Engagements and Type of Engagement
• Action
• KPIs related to CPR (Cost Per Result) and ROAS
What I Learned When I Learned Facebook Ads
Facebook Ads For The Advanced User
Ben Curnett [email protected]
303.550.5567
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