BOOKMARKETING WEEK 6
© 2014, Tara Lynne Groth
“Homework”
Did you improve your website or create a ‘dummy’ account?
Writing Down the Bones, “Why I Write”
WEEK 6: BOOK MARKETING ONLINE
Social Media
Social Media During This Session
Facebook Demographics
What does Facebook do?
Who is there?
180 million US users (1/14)
10% more women than men
3 million teens left Facebook
Users aged 55+ grew nearly 24%
Most users 18-54
1/3 college alumni
Google+ Demographics
What does Google+ do?
Who is there?
540 million ‘active’ users as of 12/13
67% male
Average age 28
Typically used by professionals
Trend focus
Pinterest Demographics
What does Pinterest do?
Who is there?
23% earn $50K-$75K annually
48% of social media sharing on iPads is for Pinterest
Mainly women
Instagram Demographics
What does Instagram do?
Who is there?
150 million people
90% under 35
17% urban users
68% female
As of October 2014 7,200 teens surveyed:
76% Instagram 59% Twitter 45% Facebook
Twitter Demographics
What does Twitter do?
Who is there?
1/3 of users are 18-29
No gender disparity
½ accounts are ‘active’
Generally most active 7AM-9AM PST
Urban users
LinkedIn Demographics
What does LinkedIn do?
Who is there?
Generally higher education males
Most aged 18-54
Mainly upper-income users
Active time: Tuesday-Thursday; beginning & end of work day
*LinkedIn For Journalists*
Social Media Users & Income
#HASHTAGS FOR WRITERS
How Writers and Agents Tag Books on Social Media
#Hashtags
‘Evergreen’
#amwriting
#amreading
#writing
#publishing
#kindle
#ebook
#plottip
#(genre)
Ever-changing
Hashtags for conferences
Check what’s trending
Check city/region you travel to
Create your own
Use hashtag for live chats
#spookierbooks
AUTOMATED SOCIAL MEDIA
Cruise Control for Your Online Platform
Solutions
Marketing automation – Online tools that manage social updates on your behalf 24/7. Some tools allow you to designate rules, such as “If someone ‘likes’ an update on Facebook, send it as a Tweet.” Or “If someone retweets a status, reply back with XYZ and post it to LinkedIn.”
Pros: Less time spent monitoring and engaging. Content that users are interested in is shared. Timing can be strategized. You can be the source for the latest publishing trends.
Cons: Less real engagement. You don’t know your fans. What if you meet them in person? Content cloud. Users are smart. They know it’s not you. Reliability
NEXT WEEK: BOOK REVIEWS
How to Acquire and What to Do With Them
“Homework”
Read: Six Figure Freelancing, Chapter 10 “Working With Agents, Experts & Other Writers”
Remaining Weeks
Week 7: Book Reviews
Week 8: Writing Goals and SWOT
Week 9: Query Letters
Week 10: Wild Card! WordPress navigation Amazon Author Page Optimization Internet Summit updates
Sources
http://www.businessinsider.com/2014-social-media-demographics-update-2014-9
http://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-3-years-the-2014-facebook-demographic-report/
http://www.businessinsider.com/instagram-demographics-2013-12
http://www.businessinsider.com/demographics-on-pinterest-that-make-the-social-network-attractive-to-marketers-2014-4
http://marketingland.com/survey-says-teens-fleeing-facebook-103174
http://agileimpact.org/social-media-demographics-linkedin-google/
© 2014, Tara Lynne Groth
Connect:‘Resources for Writers’ – www.taralynnegroth.comTwitter - @writenakedwritenaked.wordpress.com
FIND THE SLIDES
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