BOOK MARKETING WEEK 6 © 2014, Tara Lynne Groth
Duke University Book Marketing Week 6: Social Media
Dec 19, 2014
In addition to writing and editing their manuscripts, authors are generally responsible for growing and maintaining their social media presence. Where are their readers on these platforms? This week we review social media demographics and the unique ways users can connect on each platform.
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BOOKMARKETING WEEK 6
© 2014, Tara Lynne Groth
“Homework”
Did you improve your website or create a ‘dummy’ account?
Writing Down the Bones, “Why I Write”
WEEK 6: BOOK MARKETING ONLINE
Social Media
Social Media During This Session
Facebook Demographics
What does Facebook do?
Who is there?
180 million US users (1/14)
10% more women than men
3 million teens left Facebook
Users aged 55+ grew nearly 24%
Most users 18-54
1/3 college alumni
Google+ Demographics
What does Google+ do?
Who is there?
540 million ‘active’ users as of 12/13
67% male
Average age 28
Typically used by professionals
Trend focus
Pinterest Demographics
What does Pinterest do?
Who is there?
23% earn $50K-$75K annually
48% of social media sharing on iPads is for Pinterest
Mainly women
Instagram Demographics
What does Instagram do?
Who is there?
150 million people
90% under 35
17% urban users
68% female
As of October 2014 7,200 teens surveyed:
76% Instagram 59% Twitter 45% Facebook
Twitter Demographics
What does Twitter do?
Who is there?
1/3 of users are 18-29
No gender disparity
½ accounts are ‘active’
Generally most active 7AM-9AM PST
Urban users
LinkedIn Demographics
What does LinkedIn do?
Who is there?
Generally higher education males
Most aged 18-54
Mainly upper-income users
Active time: Tuesday-Thursday; beginning & end of work day
*LinkedIn For Journalists*
Social Media Users & Income
#HASHTAGS FOR WRITERS
How Writers and Agents Tag Books on Social Media
#Hashtags
‘Evergreen’
#amwriting
#amreading
#writing
#publishing
#kindle
#ebook
#plottip
#(genre)
Ever-changing
Hashtags for conferences
Check what’s trending
Check city/region you travel to
Create your own
Use hashtag for live chats
#spookierbooks
AUTOMATED SOCIAL MEDIA
Cruise Control for Your Online Platform
Solutions
Marketing automation – Online tools that manage social updates on your behalf 24/7. Some tools allow you to designate rules, such as “If someone ‘likes’ an update on Facebook, send it as a Tweet.” Or “If someone retweets a status, reply back with XYZ and post it to LinkedIn.”
Pros: Less time spent monitoring and engaging. Content that users are interested in is shared. Timing can be strategized. You can be the source for the latest publishing trends.
Cons: Less real engagement. You don’t know your fans. What if you meet them in person? Content cloud. Users are smart. They know it’s not you. Reliability
NEXT WEEK: BOOK REVIEWS
How to Acquire and What to Do With Them
“Homework”
Read: Six Figure Freelancing, Chapter 10 “Working With Agents, Experts & Other Writers”
Remaining Weeks
Week 7: Book Reviews
Week 8: Writing Goals and SWOT
Week 9: Query Letters
Week 10: Wild Card! WordPress navigation Amazon Author Page Optimization Internet Summit updates
Sources
http://www.businessinsider.com/2014-social-media-demographics-update-2014-9
http://istrategylabs.com/2014/01/3-million-teens-leave-facebook-in-3-years-the-2014-facebook-demographic-report/
http://www.businessinsider.com/instagram-demographics-2013-12
http://www.businessinsider.com/demographics-on-pinterest-that-make-the-social-network-attractive-to-marketers-2014-4
http://marketingland.com/survey-says-teens-fleeing-facebook-103174
http://agileimpact.org/social-media-demographics-linkedin-google/
© 2014, Tara Lynne Groth
Connect:‘Resources for Writers’ – www.taralynnegroth.comTwitter - @writenakedwritenaked.wordpress.com
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