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Irene Cimino RobertsManager – Corporate Public RelationsDominion
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Partners
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• One of the nation’s largest producers and exporters of energy• Gas• Electricity
• Virginia – Dominion Virginia Power• 2.4 million customers
• Fortune 250 Company• Dominion Foundation - $20 million
• Project Plant It!
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How PPI Was Created
• Developed goals and objectives for program• Researched State Standards of Learning (SOLs)• Consulted with educators to develop lesson
plans and hands-on activities• Partnered with Arbor Day Foundation to source,
grow, package & ship tree seedlings• Worked with local creative agency• Piloted in 2007 in City of Richmond, Henrico
County, Chesterfield County
• Developed goals and objectives for program• Researched State Standards of Learning (SOLs)• Consulted with educators to develop lesson
plans and hands-on activities• Partnered with Arbor Day Foundation to source,
grow, package & ship tree seedlings• Worked with local creative agency• Piloted in 2007 in City of Richmond, Henrico
County, Chesterfield County
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Goals for PPI
• Educate children• Plant trees• Improve the environment
• Educate children• Plant trees• Improve the environment
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Key Message #1: Right Tree — Right Place
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Key Message #2: Call Before You Dig
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Program Cornerstone:Redbud
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Key Milestones
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Years of Project Plant It!:
Students Enrolled
2014
States Enrolled
2014
Tree Seedlings
Distributed since 2007
Equivalent Acres of New
Forest Created
2007-2014 33,000+ 6 250,000 625
Marketing: Website
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Marketing: Facebook
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Marketing: Advertising
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Marketing: Student Spokesperson
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Marketing: Jo McElwain Visits Richmond in 2014
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Marketing:In the News
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Arbor Day Event:Lee Memorial Park, Petersburg, Va.
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Arbor Day Events
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Awards from ADF and VAST
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More Awards for PPI
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Comments from Teacher Focus Groups
“Project Plant It! provides a real-world connection and a real-life experience for students.” --Whitney, 3rd grade teacher, South Anna Elementary, Hanover County, Va.
“Thanks to Project Plant It!, we started an environmental education program for 3rd graders in Goochland County.”--Deanna, 3rd grade teacher, Byrd Elementary, Goochland, Va.
“Project Plant It! provides a real-world connection and a real-life experience for students.” --Whitney, 3rd grade teacher, South Anna Elementary, Hanover County, Va.
“Thanks to Project Plant It!, we started an environmental education program for 3rd graders in Goochland County.”--Deanna, 3rd grade teacher, Byrd Elementary, Goochland, Va.
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Making a Difference with Project Plant It!
Third-graders at Drew Model School, a Title 1 school in Arlington County, Va., planted their Project Plant It! tree seedlings and dedicated them to four families from the school whose homes were destroyed by fire.
Third-graders at Drew Model School, a Title 1 school in Arlington County, Va., planted their Project Plant It! tree seedlings and dedicated them to four families from the school whose homes were destroyed by fire.
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Lisa DeatonForestry Education SpecialistVirginia Department of Forestry
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• VDOF was created in 1914 to battle wildfires and to replant trees across Virginia• Celebrating 100th anniversary in 2014
• VDOF has grown and planted two billion trees since 1917
• VDOF also protects water quality and conserves private forestland
• VDOF has partnered with Project Plant It! since the program was established in 2007
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Forester Presentations
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Talking with Young Tree-Planters
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Group Activity!
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Questions?
Contacts:
Irene Cimino Roberts Lisa [email protected] [email protected] – Corp. PR Forestry Education SpecialistDominion Virginia Dept. of Forestry(804) 771-3629 – Work (804) 966-2201, ext. 115 - Work(804) 921-1421 – Mobile (804) 512-2933 - Mobilewww.ProjectPlantIt.com www.dof.virginia.gov
Contacts:
Irene Cimino Roberts Lisa [email protected] [email protected] – Corp. PR Forestry Education SpecialistDominion Virginia Dept. of Forestry(804) 771-3629 – Work (804) 966-2201, ext. 115 - Work(804) 921-1421 – Mobile (804) 512-2933 - Mobilewww.ProjectPlantIt.com www.dof.virginia.gov
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