Photo Credit: <a href="http://www.flickr.com/photos/20395505@N00/514733529/">vrogy</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

Texting through SMS is Nonsensical !

1Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Credit: <a href="http://www.flickr.com/photos/42875184@N08/7621208492/">55Laney69</a> via <a href="http://compfight.com">Compfight</Photo a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

Data texting saves youmoney

2Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Vacation should be

Relaxing

• Photo Credit: <a href="http://www.flickr.com/photos/81464596@N00/4141970818/">James Willamor</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>

3Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

One text can cost you a dollar or more

• Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/4638453675/">eflon</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

4Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Roaming is expensive

• Photo Credit: <a href="http://www.flickr.com/photos/95104112@N05/9446678774/">nouregef</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

5Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Data messaging

Photo Credit: <a href="http://www.flickr.com/photos/22779530@N02/3869749593/">Lel4nd</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

Unlimited use One Price

6Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Save Money with Data messaging

• Photo Credit: <a href="http://www.flickr.com/photos/68751915@N05/6629107607/">401(K) 2013</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>

7Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

See the savings every month

• Photo Credit: <a href="http://www.flickr.com/photos/82386510@N00/3922684473/">me and the sysop</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-nd/2.0/">cc</a>

8Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Data messages are faster!

• Photo Credit: <a href="http://www.flickr.com/photos/23094783@N03/5079163335/">eflon</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

9Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

SMS Speed based on tower congestion

• Photo Credit: <a href="http://www.flickr.com/photos/19204893@N00/6063014422/">Natesh Ramasamy</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

10Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

• Photo Credit: <a href="http://www.flickr.com/photos/7678586@N06/5017703003/">abulhussain</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

• Photo Credit: <a href="http://www.flickr.com/photos/58423623@N02/5766645888/">falfi.strife</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>

• Photo Credit: <a href="http://www.flickr.com/photos/43157614@N06/4623496335/">GDS Infographics</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

• http://www.flickr.com/photos/josefstuefer/12981847/sizes/o/in/photostream/

A variety of different apps

11Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Send Music, Videos, Pictures

and more

• Photo Credit: <a href="http://www.flickr.com/photos/10687935@N04/8414735791/">Robert S. Donovan</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

12Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Useful to communicate

during emergencies

• Photo Credit: <a href="http://www.flickr.com/photos/49646804@N00/381923773/">ＡＮＴＨＯＮＹ</a> via <a href="http://

compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>

13Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Try no SMS for one Week

Photo Credit: <a href="http://www.flickr.com/photos/61825972@N08/7481113022/">@giovanni</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>

14Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Data Messaging Saves

Money

• Photo Credit: <a href="http://www.flickr.com/photos/11121568@N06/2638883650/">Alan Cleaver</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

15Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Data messaging is faster

than sms

• Photo Credit: <a href="http://www.flickr.com/photos/7843389@N02/2300190277/">Nathan E Photography</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

16Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

One stop shop for multimedia messaging

• Photo Credit: <a href="http://www.flickr.com/photos/12792444@N04/3205567279/">gcbb</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

17Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Data Based texting is the way to go

• Photo Credit: <a href="http://www.flickr.com/photos/87204754@N00/2925352521/">Arthur40A</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/">cc</a>

18Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Data messaging is the

way of the future

• Photo Credit: <a href="http://www.flickr.com/photos/41346951@N05/7756789432/">Thomas Leuthard</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

19Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.

Freedom from SMS

• Photo Credit: <a href="http://www.flickr.com/photos/38035878@N07/7604779736/">jl.cernadas</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>

20Sunday, August 18, 20131.  Beginning

• Hook/attention grabber:  Using  SMS  to  send  text  messages  is  as  barbaric  as  the  square  wheel!• The Big Idea (pg 78-79): Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Audience Journey: My  audience  will  be  anyone  who  currently  is  paying  for  a  text-­‐messaging  plan  with  their  mobile  service.  I  believe  they  will  be  of  the  most  beneFit  because  my  

insight  will  save  them  money  and  add  convenience.  My  audience  will  be  moving  from  using  the  traditional  method  of  text  messaging  to  a  data  based  text-­‐messaging  plan  completely.• Preliminary Research: My  research  will  be  used  to  First  clarify  exactly  how  traditional  text  messaging  works.  Then  explain  how  inefFicient  the  service  is  both  in  cost  and  in  function.    

Lastly  I  will  use  my  research  to  show  how  much  more  efFicient  data  messaging  is  in  both  cost  and  function.• What’s in it for your audience? Explain why your topic is important or worth discussing? My  audience  will  learn  that  paying  for  traditional  text  messaging  is  out  dated  and  

inconvenient.  By  learning  how  to  use  their  data  plans  to  send  text  messages  back  and  forth  they  will  save  money  and  be  able  to  communicate  instantaneously  globally  for  the  same  cost.

• Why should your audience listen to you? Explain your ethos (credibility): Traveling  internationally  is  a  major  part  of  my  job.  Since  I  am  constantly  outside  of  the  country  learning  how  to  communicate  with  my  family  from  abroad  has  made  me  keep  up  with  the  different  ways  to  do  so  efFiciently  in  cost  and  convenience.  I  also  have  a  passion  for  technology  so  I  keep  up  with  the  evolution  and  innovation  in  the  industry.

• Call to Adventure (pg 38-39):  Imagine  you  take  a  beautiful  two-­‐week  long  vacation  to  your  dream  destination  and  upon  your  arrival  you  want  to  send  a  quick  text  to  let  your  loved  ones  know  you  have  arrived  safely.  You  turn  on  your  cell  phone  and  send  one  text  to  one  person  saying  you  have  arrived  safely.  Under  your  current  plan  you  will  be  charged  a  roaming  fee  for  sending  an  international  text  as  well  as  a  separate  charge  for  the  actual  text  itself.    Now  imagine  instead  of  sending  that  text  through  your  data  plan  where  there  will  be  no  cost  at  all  and  you  can  send  pictures  as  well  as  explain  how  wonderful  your  dream  destination  is.  As  an  added  bonus  you  can  send  text  messages  to  as  many  people  as  you  would  like  all  for  the  same  cost…free!

2.  Middle• Preview the three main points that will support your big idea: • Supporting point one: Using  data  to  send  messages  will  save  money

o Factual or emotional evidence: Traditional  voice  and  SMS  services  will  be  just  another  feature  by  2017  (Karpinski,  2008).  Surveys  show  that  people  are  moving  more  towards  data  based  services.

o Factual or emotional evidence: While  I  am  abroad  I  use  my  data  exclusively  to  interact  and  communicate  with  my  friends  and  family.

• Supporting point two: The  messages  send  instantaneously  using  data.  Saves  Time.o Factual or emotional evidence: The  speed  of  an  SMS  message  depends  on  a  variety  of  factors  such  as  the  congestion  on  the  cellphone  tower  you  are  on.  If  a  tower  is  over  

congested  your  SMS  message  can  be  delayed  for  minutes  per  message.o Factual or emotional evidence: After  Attending  the  Ultra  Music  Festival  in  Miami.  The  towers  were  so  congested  that  it  would  take  minuets  to  send  a  text  message  and  

minutes  to  receive  them.• Supporting point three: Sending  multi-­‐media  messages  are  more  convenient  through  data.  Send  pictures,  videos,  voice  memos.

o Factual or emotional evidence:  While  I  was  in  Japan  my  son  had  an  accident  and  was  in  the  hospital.  Data  based  text  services  allowed  me  to  see  pictures  of  x-­‐rays  and  scans,  as  well  as  ask  questions  to  the  doctor  in  real-­‐time.

o Factual or emotional evidence: Data  messages  are  linked  directly  to  the  speed  of  your  data  service.• Call to Action (pg 42-43): Turn  off  your  SMS  service  for  a  week  and  use  strictly  your  data  plan  to  send  text  messages.  See  how  much  money  you  save  and  how  much  more  convenient  

it  is  than  SMS. 3.  End

• Summarize the main points:  Using  data  to  send  text  messages  will  save  you  money,  is  instantaneous,  and  more  efFicient  than  sending  messages  through  SMS.• Restate Big Idea: Using  your  data  plan  to  send  text  messages  can  save  you  as  much  as  $350  every  year  locally  and  even  more  internationally.• Clincher/ new bliss (pg. 44): Paint  a  picture  of  a  world  where  text  communication  through  data  is  the  norm  and  SMS  messaging  is  included  in  your  voice  plan  as  a  basic  service.