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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Beginning the Story Kevin Brooks, Motorola Mobility Whitney Quesenbery, WQusability
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Hi! User researcher Theatre designer Storytelling as a way to understand user, culture, and
context in UX design
Researcher in new UI technologies Performance storyteller Storytelling as a pivotal part of the creaKon,
performance, and design process.
How about you?
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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
We all tell stories
You already know what a story is…
..but you may not know how to use stories effectively in your work.
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Stories add depth to UX work
If you craO and use stories in a conscious way
You’ll add a richer understanding of users as an input to your design process
You’ll find new design ideas more easily You can be more persuasive in communicaKng those new, innovaKve,
usable designs You can use stories to enhance the usability work you are already doing. You can use stories to bring people into the center of the process.
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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Listening Exercise
Talk about something you did or made that you are very proud of
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Stories create relaKonships
FIGURE 2-2
Storyteller Audience
Story
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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
A story is shared by everyone who hears it
Someone starts telling a story
As they listen, the audience members form their own images of the story.
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
A story is shared by everyone who hears it
The storyteller and the audience both shape the story.
In the end, each person in the audience ‘owns’ the story, too
The audience is a part of the story each time it is told.
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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Success?
Stories are embedded in user experience
Specify
Understand
Design
Evaluate
Collecting stories helps us understand people and goals, context....
Finding themes and paYerns is the first step in idenKfying requirements
Design tells a new story that changes something about the world
Usability evaluaKon is a way of trying the story out to see if it works for other people, too.
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
UX stories have a purpose
MeeKng the users IllustraKng user needs Points of pain Brainstorming Success stories Design exploraKon EvaluaKon task
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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
To craO a story, start with the basics Start from an experience in your work.
Think about a specific person or event.
Maybe it changed your own thinking Maybe a story about ... – How someone used your product – A need they didn’t even know they had – A deligh]ul experience – A painful experience
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
What makes a good story? Stories have Time and place Characters Events
But they also have EmoKons Imagery InteracKon MoKvaKon
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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Stories can be told in many ways Some stories are a simple narraKve PrescripKve structure
Framing structures create contrast Me -‐ Them -‐ Me Here -‐ There -‐ Here Now -‐ Then -‐ Now
Stories can explain a situaKon or set a context Layered Contextual interlude
Journeys show obstacles overcome A hero’s journey
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
There are also many ways to tell a story
Elevator stories Stories you tell around a
table WriYen stories PresenKng a report Comic or storyboard Visual collage In a formal presentaKon
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Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
Storytelling can make your work richer and more effecKve
Storytelling for Use Experience – Whitney Quesenbery and Kevin Brooks
If you’d like more about stories Storytelling for User Experience: Crafting stories for better design
Whitney Quesenbery & Kevin Brooks [email protected] [email protected] Blog www.rosenfeldmedia.com/books/storytelling/ IlustraKons available under CreaKve Commons www.flickr.com/photos/rosenfeldmedia/