FMC and IMS - TMCNet

Steve SusinaSenior Product Manager

Intl mSwitch Product Management

September 12, 2007

Steve SusinaSenior Product Manager

Intl mSwitch Product Management

September 12, 2007

FMC and IMS

Engaging User Experience

Music/MP3/RingtonesMobile GamingDual-mode Cellular/Wi-FiProductivityMessaging

Web 2.0 (YouTube)Entertainment (iTunes)

Social Networking (MySpace)New Media (Blogs, Podcasts)

2+ BillionWorldwide wireless users

850+ MillionWorldwide Internet users

Open Source Marketing

”This cultish open‐source [marketing] is undeniably a snooze – a handful of evangelistic cybergeeks yammering on tillittle bead of white goo form at the corners of their mouths.”

Bob Garfield, AdAge Oct 11 2005

Open Source Marketing

”These same yammering geeks unfortunately monopolize a large and disproportionately large share of marketing intelligentsia bandwidth”Mike Smock, Maneuver Marketing Communique, Oct 25 2005

IMS End Goal . . .

USER DEVICES

ACCESS

APPLICATION

Networks — Pre-IMS

Traditional networks have been purpose builtTraditional networks have been purpose built

Different Different Back officeBack office

Separate Separate User Devices User Devices

Segregated Access Segregated Access TechnologiesTechnologies

Separate NetworksSeparate NetworksSESSION

Fixed VoiceMobile Voice VideoData

Fixed VoiceMobile Voice

USER DEVICES

ACCESS

APPLICATION

ROI-Based FMC

Deliver futureDeliver future--oriented services today, with oriented services today, with evolution to full IMS network architecture evolution to full IMS network architecture

VideoFunction Specific Function Specific

Application ServersApplication Servers

DualDual--Mode Mode Handset Handset

FMC uses Cellular, FMC uses Cellular, Broadband, WiFi Broadband, WiFi

FMC Leverages Fixed FMC Leverages Fixed Voice Softswitch Voice Softswitch SESSION

Data

The Disruptive Technology Trends behind FMC

FMC Opportunity

Wireless Network

Capability

Expectations

TimeTo

day

Wireless Consumer Expectations

Wireline Consumer

Expectations

Multimedia Multitasking

40%

50%

60%

70%

80%

90%

100%

HS (13-17) College(18-24)

YoungAdult (25-

34)

MiddleAge (35-

54)

Mature(55+)

Music + PCPhone + PCTV + PC

Source: Parks Associates

10% 15% 20% 25% 30% 35%

Other

TV Specific

IM

Work/School

E-Mail

Multimedia Multitasking

Cell Phone Use is Concentrated

Cell Phone use is Concentrated on very few cell sites—typically those serving home and work

0% 20% 40% 60% 80%

All OtherBase

Stations

3 MostFrequentlyUsed Base

Stations

Source: Swisscom, UTStarcom, http://disruptivewireless.blogspot.com/2006/01/were-all-subsidising-truly-mobile.html

The The ““Long TailLong Tail”” applies to the use of applies to the use of cellular base stationscellular base stations

Leverage Growth in Hotspots

0

5

10

15

20

25

30

35

40

Retail Hotel Café/Restaurant

(Tho

usan

ds)

2005 2006

Source: UTStarcom, JWire, ABI

25% growth in 2007 to 179,500 Total25% growth in 2007 to 179,500 Total

Strong Consumer Demand for FMC

• 1 in 3 consumers would switch to FMC:– Reduced prices for data services – Better signal coverage in my home/office– Reduced prices on voice calls– Make voice calls made from public Wi-Fi hotspots

Source: ABI/Wi-Fi Alliance Consumer Survey

Increased Competition from Mobile

• 2006 assumption: MNOs are not interested in FMC– FMC viewed as “minute stealing” technology, taking MOU from

the core cellular network

• 2007 assumptions: FMC becoming important – Growth of core mobile services peaking– Mobile Data sales lag all forecasts– Wireline providers introducing competitive FMC services

• MNOs will continue to offer Fixed Mobile substitution– Growth opportunity may exceed mobile data in some markets– MNOs will have the same technology problem they’ve had

before—difficult coverage in home and office.

FMC Service Segments

• Fixed Mobile Bundles: Integrated providers who can deliver fixed and mobile services in a single bill

• Fixed Mobile Substitution: Mobile operators who have successfully convinced customers to sever ties with their wireline service provider

• Fixed Mobile Convergence incorporates the two FMC service models– Multi-Device FMC services: signaling based solutions, which

support multiple instruments and use dial codes to switch between wireline and wireless devices; require the subscribe to maintain service profiles in both domains

– Dual Mode FMC services: Services that support a single device that seamlessly transition between Wi-Fi or Cellular based on signal strength or user preference

Unclear line between FMC and IMSUnclear line between FMC and IMS

FMC Consumer Enhancements

• Simultaneous Ring– Contact multiple devices with one phone number

• Unified Voice Mailbox– Voice mailbox for each family member, plus a shared mailbox

that will deliver a message to everyone• Call Monitoring

– Send email to parent/administrator every time a call is made• Family Line/Family Phone Book

– Common family phone book for everyone in the household• Family Call Restrictions

– Automated attendant to restrict calls—may permit certain callers (family, friends, emergencies)

• Traditional Call Restrictions– Restrict certain callers based on time of day, Caller Id, etc.

Enterprise FMC Applications

• Productivity Clients• Fixed-Line integration• Unified Mailboxes• Business Dialing• Mobile Switchboard• Executive Assistant• Call Center/Call Distribution• Business Conferencing

A pretty basic and consistent set of A pretty basic and consistent set of service requirementsservice requirements

0%

5%

10%

15%

20%

25%

30%

Sing

le N

umbe

rIm

prov

ed A

cces

sibi

lity

Impr

oved

Pro

duct

ivity

Supp

ort M

obill

ity

Mor

e Fe

atur

esCo

nsol

iate

Mob

ileR

educ

e C

ell C

osts

Dire

ctor

y Ac

cess

20062005

Top Reason for FMC – Enterprise Perspective

Source: Sage/CMB

Challenges to FMC and IMS:Heterogeneity & Multiple Service Providers

• One family members has a company-supplied phone with a different provider

• Some family members unwilling to switch ISP due to e-mail address

• “Content Lock-In” i.e. music library tied to Apple iTunes• Two family members independently buy different plans• Households with students/young professionals• 24+ month contracts that limit churn• Regulatory reasons prohibiting “single phone number” or

“fixed+moble” services• Relocation to area with different service providers and/or

DSL/Cable Modem/Broadband mix.Source: Dean Bubley’s Disruptive Wireless, 1/31/06

IMS Lessons Learned

• Technology– Address interconnect issues as traffic crosses carrier networks – Develop linking technology to ecosystem partners– Understand scaling issues as trial projects grow to full-scale

deployments

• Organizational– Facilitate interaction between network and IT organizations– Understand service provider business objectives– Establish cross-organizational management processes

• Operational– Strong relationships between network operators and vendors required– Need for rapid-response technical support and development team to

address and rapidly fix issues

FMC Future Direction

• Environment for creating multimedia services– FMC on a common IP application and service delivery platform– Transform business models from voice-driven services

• Growth and Protection of base– Keep analog line in place– Add a differentiated portfolio of value-added services– Become subscriber centric/personalized

• Control costs– Use standards-based technology when available– Web-based tools can reduce application development cost– IMS is a potential architecture.

USER DEVICES

ACCESS

APPLICATION

Fixed DataFixed VoiceMobile Voice

IMS End Goal . . .

Share resources, enable multiple services, reduce costsShare resources, enable multiple services, reduce costs

Video

Application ServersApplication Servers

Converged Converged Devices PossibleDevices Possible

Access IndependentAccess IndependentOf Service TypeOf Service Type

Common Common SessonSesson/Control/Control

SESSION

Thank You

This presentation is provided by UTStarcom for planning purposes only. Changes in market conditions and/or other changes in circumstances, can affect the assumptions upon which this presentation was based or otherwise impact the contents of this presentation and therefore such contents cannot be guaranteed and are subject to change at any time without notice. Nothing contained in this presentation shall be deemed to create, modify or supplement any commitments or warranty made by the company, whether expressed, implied or statutory, in connection with the products, technology and/or services referenced herein.

*Some features may require addition development and may not be ready for immediate implementation.