© 2004 Precisia, LLC
Printing and RFID Tags: Lower Costs, Greater Flexibility, Broader Use
Dan LawrenceDirector of Technology and Commercialization
© 2004 Precisia, LLC
•Family Owned•Founded in 1920•Sales ~$1.5 B /year•2nd Largest, Largest US•150 Sites Worldwide•5000 Employees
Flint Ink
Ann Arbor, Michigan
© 2004 Precisia, LLC
Precisia, LLC
• Launched in 2003
• Wholly-owned subsidiary of Flint Ink
• Global reach and capabilities
• Conductive and advanced printing inks
• Printed electronics applications
• State-of-the art facility for prototyping, testing, commercialization
© 2004 Precisia, LLC
Radio Frequency IDentification in the Supply Chain
1) Applied Labels2) Placed Inlays3) Part of Packages
© 2004 Precisia, LLC
Printed Antenna
Whether Inlay, Label, or Integrated with packaging, a printed antenna can contribute to higher speeds and lower costs; while meeting performance requirements
Dipole - Circular Field
0
50
100
150
200
250
300
0 50 100 150 200 250 300 350 400
Resistivity (mOhms/sq)
Rea
d R
ang
e (c
m)
1 Pass Ink2 Pass Ink3 Pass Ink4 Pass InkCopper
902-928 MHz
© 2004 Precisia, LLC
Consumer ProductFactory
Distribution/Retail
Where to add function?
Packaging Plant
RFID or Label Converter
TagCost*
Value
Integration Path
A
B
*Capital cost to be determined
Slap and ship
© 2004 Precisia, LLC
Factory
RetailDistribution
How can RFID reduce shrinkage?C
umu
lativ
eS
hrin
kage
Incidents of Shrinkage
Supply Chain
Shipping
© 2004 Precisia, LLC
Frequency Coupling Relative Range Relative Cost125 kHz Capacitive N/A (100%) 1-25%125 kHz Inductive N/A N/A13.56 MHz Inductive 10-25% 30-50% 850-950 MHz Backscatter 75-100%+ 20-70%2.45 GHz Backscatter TBD TBD
Printed Antenna Relative to Solid Metal
125 kHz Capacitive(Motorola’s Bistatix)
915 MHz UHF(Impinj Design)
13.56 MHz HF(generic coil)
© 2004 Precisia, LLC
• UHF/ Backscatter [850-950, 2450 MHz]• Simple, potentially inexpensive• Printable antenna• Substantial read range, depending on design
and environment
Logistic Tag Designs
Matrics Alien
PrintedAntenna Example: Impinj
© 2004 Precisia, LLC
“?”
People
Metal
Liquids
Attaining Highest Visibility
© 2004 Precisia, LLC
RetailConsumer
RFID Protocols can provide the same level of privacy already available in the marketplace
Privacy and Tracking
PreferredCustomer Card
Surveillance•Physical Observation•Waste Stream Analysis
d a n l a wr e n c e
Bar Code/Credit Card
Voluntary Tag Disablement
© 2004 Precisia, LLC
• Versatility of Printing• Attenuation of Printed Antenna• Lowest Common Denominator Frequency
• Common Global Logistic Frequency Range
• Reader Antenna Testing• Compliance Specifications
Closing Comments
