Dan Lawrence

© 2004 Precisia, LLC

Printing and RFID Tags: Lower Costs, Greater Flexibility, Broader Use

Dan LawrenceDirector of Technology and Commercialization

© 2004 Precisia, LLC

•Family Owned•Founded in 1920•Sales ~$1.5 B /year•2nd Largest, Largest US•150 Sites Worldwide•5000 Employees

Flint Ink

Ann Arbor, Michigan

© 2004 Precisia, LLC

Precisia, LLC

• Launched in 2003

• Wholly-owned subsidiary of Flint Ink

• Global reach and capabilities

• Conductive and advanced printing inks

• Printed electronics applications

• State-of-the art facility for prototyping, testing, commercialization

© 2004 Precisia, LLC

Radio Frequency IDentification in the Supply Chain

1) Applied Labels2) Placed Inlays3) Part of Packages

© 2004 Precisia, LLC

Printed Antenna

Whether Inlay, Label, or Integrated with packaging, a printed antenna can contribute to higher speeds and lower costs; while meeting performance requirements

Dipole - Circular Field

0

50

100

150

200

250

300

0 50 100 150 200 250 300 350 400

Resistivity (mOhms/sq)

Rea

d R

ang

e (c

m)

1 Pass Ink2 Pass Ink3 Pass Ink4 Pass InkCopper

902-928 MHz

© 2004 Precisia, LLC

Consumer ProductFactory

Distribution/Retail

Where to add function?

Packaging Plant

RFID or Label Converter

TagCost*

Value

Integration Path

A

B

*Capital cost to be determined

Slap and ship

© 2004 Precisia, LLC

Factory

RetailDistribution

How can RFID reduce shrinkage?C

umu

lativ

eS

hrin

kage

Incidents of Shrinkage

Supply Chain

Shipping

© 2004 Precisia, LLC

Frequency Coupling Relative Range Relative Cost125 kHz Capacitive N/A (100%) 1-25%125 kHz Inductive N/A N/A13.56 MHz Inductive 10-25% 30-50% 850-950 MHz Backscatter 75-100%+ 20-70%2.45 GHz Backscatter TBD TBD

Printed Antenna Relative to Solid Metal

125 kHz Capacitive(Motorola’s Bistatix)

915 MHz UHF(Impinj Design)

13.56 MHz HF(generic coil)

© 2004 Precisia, LLC

• UHF/ Backscatter [850-950, 2450 MHz]• Simple, potentially inexpensive• Printable antenna• Substantial read range, depending on design

and environment

Logistic Tag Designs

Matrics Alien

PrintedAntenna Example: Impinj

© 2004 Precisia, LLC

“?”

People

Metal

Liquids

Attaining Highest Visibility

© 2004 Precisia, LLC

RetailConsumer

RFID Protocols can provide the same level of privacy already available in the marketplace

Privacy and Tracking

PreferredCustomer Card

Surveillance•Physical Observation•Waste Stream Analysis

d a n l a wr e n c e

Bar Code/Credit Card

Voluntary Tag Disablement

© 2004 Precisia, LLC

• Versatility of Printing• Attenuation of Printed Antenna• Lowest Common Denominator Frequency

• Common Global Logistic Frequency Range

• Reader Antenna Testing• Compliance Specifications

Closing Comments