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Closed Brands vs. Open Brands

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Closed Brands vs. Open Brands

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Page 1: Closed Brands vs. Open Brands

Open Brands vs.

Closed Brands

How do open brand companies have to behave differently?

Page 2: Closed Brands vs. Open Brands
Page 3: Closed Brands vs. Open Brands
Page 4: Closed Brands vs. Open Brands
Page 5: Closed Brands vs. Open Brands
http://theopenbrand.resource.com/framework.php
Page 6: Closed Brands vs. Open Brands

BRAND

CONSUMER COMMUNITY

Page 7: Closed Brands vs. Open Brands

CONSUMER

BRAND

COMMUNITY

Shared Passion


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