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Closed Brands vs. Open Brands

Nov 17, 2014

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Business

sfu-pub355

Lindsay Tesar
Presented January 21st
Closed Brands vs. Open Brands
A look at the differences between open and closed brands utilizing The Open Brand by Kelley Mooney and Nita Rollins.

  • 1. Open Brands vs. Closed Brands
    How do open brand companies have to behave differently?

2. 3. 4. 5. 6. BRAND
CONSUMER
COMMUNITY
7. CONSUMER
COMMUNITY
Shared Passion
BRAND