Types of Advertisements

Advertising – Classifications 1

Product AdvertisingService CorporateRetailBusiness-to-businessRecruitmentDirect ResponseDirectory advertisingPolitical advertisingPublic Service Advocacy

Advertising – Classifications 2

Recruitment

Direct Response

Directory advertising

Political advertising

Public Service

Advocacy

Advertising - Classifications

Product Advertising

Service

Corporate

Retail

Recruitment

eg. Brawny paper towels

eg. Intercity rail

eg. Sail

eg. Big Bazar

eg. IBM

Service Ad

BRAND/CORPORATE AD

Government ad

Government ad

Recruitment ad

Business-to-business

Direct Response

Directory advertising

Political advertising

Public Service

Advocacy

Advertising - Classifications

B2B

Public Service ads

Cocaine girl

The Teen Anti-Drug Campaign(1993 EFFIE) Illegal drugs were being used by adolescents at extraordinarily high levels. In 1981, two-thirds of American teenagers had used an illegal drug by the time they left high school

Advocacy ads

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