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Types of Advertisements
16

Classification of Ads or Types of ADs

Nov 13, 2014

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Page 1: Classification of Ads or Types of ADs

Types of Advertisements

Page 2: Classification of Ads or Types of ADs

Advertising – Classifications 1

Product AdvertisingService CorporateRetailBusiness-to-businessRecruitmentDirect ResponseDirectory advertisingPolitical advertisingPublic Service Advocacy

Page 3: Classification of Ads or Types of ADs

Advertising – Classifications 2

Recruitment

Direct Response

Directory advertising

Political advertising

Public Service

Advocacy

Page 4: Classification of Ads or Types of ADs

Advertising - Classifications

Product Advertising

Service

Corporate

Retail

Recruitment

eg. Brawny paper towels

eg. Intercity rail

eg. Sail

eg. Big Bazar

eg. IBM

Page 5: Classification of Ads or Types of ADs

Service Ad

Page 6: Classification of Ads or Types of ADs

BRAND/CORPORATE AD

Page 7: Classification of Ads or Types of ADs

Government ad

Page 8: Classification of Ads or Types of ADs

Government ad

Page 9: Classification of Ads or Types of ADs

Recruitment ad

Page 10: Classification of Ads or Types of ADs

Business-to-business

Direct Response

Directory advertising

Political advertising

Public Service

Advocacy

Advertising - Classifications

Page 11: Classification of Ads or Types of ADs

B2B

Page 12: Classification of Ads or Types of ADs

Public Service ads

Page 13: Classification of Ads or Types of ADs

Cocaine girl

The Teen Anti-Drug Campaign(1993 EFFIE) Illegal drugs were being used by adolescents at extraordinarily high levels. In 1981, two-thirds of American teenagers had used an illegal drug by the time they left high school

Page 14: Classification of Ads or Types of ADs
Page 15: Classification of Ads or Types of ADs

Advocacy ads

Page 16: Classification of Ads or Types of ADs

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