If you get paid to say nice things about your agency, find folks who don’t and use them!
When others tell your story, retell it!
What you can do with a little time…
iMovie, hi-def camera, obnoxious executive director
Facebook and Twitter. Kid stuff?
So, what’s the ROI here?
> “Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
eLegs – bionic exoskeleton helps paraplegics walk again! OMG.
Find people of INFLUENCE who don’t get paid to say nice things about you…
Social Media: Where you are NOT in control of the message anymore!
> AOL’s New Problem: Mike Arrington
> Business Insider — When AOL bought TechCrunch last September, the first question on everyone's lips was, "How long could Mike Arrington possibly last as an AOL employee?"