Social Media: The Rx for nonprofit success! Morgan Hill Rotary February 23, 2011 (the beta-test)
Chris wilder morgan hill rotary 2011
Aug 20, 2015
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Social Media: The Rx for nonprofit success!
Morgan Hill Rotary
February 23, 2011
(the beta-test)
Valley Medical Center
1876
Valley Medical Center
1935
Valley Medical Center
1960
Valley Medical Center
1999
“Dedicated to the health of the whole community”
VMC is the among the finest hospitals in Silicon Valley
The situation: Replace VMC or LOSE VMC.
All California hospitals must be able to withstand an 8.0 quake by 2013 or be shut down.
VMC replaced ½ its seismically outdated beds in 1999, built a new outpatient building 2005-2008, but had NO MONEY for the other 270 beds needed.
Price tag: $800,000,000.
Step 1: Blogger meets Constant Contact
Chris’s totally subjective idea on how to blog and CC correctly (oh – and it works)
Step 3: stay current to stay relevant
Step 5: when others tell your story, re-tell it!
…right up to the last week…
November 4, 7:01 pm…
78%
Measure A WINS!
1/12/09 2222
Next up: Capitalize on our new-found fame(public knows us now, hospital staff grateful for our work…)
If you get paid to say nice things about your agency, find folks who don’t and use them!
When others tell your story, retell it!
What you can do with a little time…
iMovie, hi-def camera, obnoxious executive director
Facebook and Twitter. Kid stuff?
So, what’s the ROI here?
> “Chris keeps me in the loop with goings-on at VMC through his constant updates, so when we wanted to partner with a local hospital, I thought of VMC first.”
- Ned Finkle, VP Strategic Marketing, NVIDIA
“Chris, you are the heart and soul of Valley Medical Center.”
- Hon. Liz Kniss, President, Santa Clara County Board of Supervisors
eLegs – bionic exoskeleton helps paraplegics walk again! OMG.
Find people of INFLUENCE who don’t get paid to say nice things about you…
Social Media: Where you are NOT in control of the message anymore!
> AOL’s New Problem: Mike Arrington
> Business Insider — When AOL bought TechCrunch last September, the first question on everyone's lips was, "How long could Mike Arrington possibly last as an AOL employee?"
>
How to keep (a little) control? Participate!
QR Codes – Amazing! What will we do with them?
Social media meets social not-media!
260 chapters and growing…join one!
Thank you for your kind attention!
www.vmcfoundation.org
www.wildersideofhealth.blogspot.com
408-885-5201
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