User visits site, making ad impression available
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DSPs respond with bidsncluding ad tags
Standard
Native SSP receives metadata and selects the winning bid
SSP receives ad tag with banner, rich media, or video asset to display on site
From OpenRTB 2.3 specs:
Headline {title}Content URL {clk}Description Text {data}Thumbnail {img}Brand Logo {img}Brand Name {data}
DSPs respond withmetadata and bids onbehalf of advertisers
Native
Native SSP assembles native ad with real-time templating to fit into the design and layout of the site or app
SSP sends bid request on behalf of publisher site
OpenRTB 2.3 Changes The Game With Support For Native
Native changes the flow of RTB to include all the metadata (headline, thumbnail, etc.) that the
publisher side technology will assemble into the native ad.
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See behind the scenesof Pepsi's new video
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See behind the scenes of Pepsi’s new video
I Bid $18I Bid $25I Bid $20