RTB Forum - Breaking through the programmatic myths that are holding publishers back

Breaking through the programmatic

myths that are holding publishers back

27 March 2015

1

Brussels

Copyright © 2014 Improve Digital - All Rights Reserved 2

Europe’s leading SSP…

+80.000

Advertisers

+3,500 Buying

Partners

Offices in NL, UK,

ES, DE, & BE

Founded in

2008

+100

Employees

Cloud-

Based

Data-

Driven

+250 Publisher

Clients

Who is Improve Digital?

€Publisher Monetization Platform


Selection of our Publishers

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-02L49MDHcO_bM&tbnid=8hYGj3jZK2KmIM:&ved=0CAUQjRw&url=http://www.bba-reman.com/nl/&ei=URI0UvrQF6qV0AXqpoD4Cw&bvm=bv.52164340,d.d2k&psig=AFQjCNG6txVFCrbYvseoxg3I5C8r9JkYfQ&ust=1379230671930980

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=-02L49MDHcO_bM&tbnid=8hYGj3jZK2KmIM:&ved=0CAUQjRw&url=http://www.bba-reman.com/nl/&ei=URI0UvrQF6qV0AXqpoD4Cw&bvm=bv.52164340,d.d2k&psig=AFQjCNG6txVFCrbYvseoxg3I5C8r9JkYfQ&ust=1379230671930980

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Z0kdk9Ox_19XNM&tbnid=w9nM30IHwUCNQM:&ved=0CAUQjRw&url=http://www.cmctraining.org/leadership-through-people-skills&ei=CRQ0Upz_Nuam0wX4y4CoBA&bvm=bv.52164340,d.d2k&psig=AFQjCNG80TQu0cQqaL_DKYgo3Y9v8gJcEQ&ust=1379231110348273

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Z0kdk9Ox_19XNM&tbnid=w9nM30IHwUCNQM:&ved=0CAUQjRw&url=http://www.cmctraining.org/leadership-through-people-skills&ei=CRQ0Upz_Nuam0wX4y4CoBA&bvm=bv.52164340,d.d2k&psig=AFQjCNG80TQu0cQqaL_DKYgo3Y9v8gJcEQ&ust=1379231110348273

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=oEaJKa_4xxlAjM&tbnid=wfnNN4z-YLHhgM:&ved=0CAUQjRw&url=http://www.cblanche.dk/side.asp?side=11&id=441&arkiv=1&vis=1&ei=7hY0UpCFHJCV0QWb8oGAAw&bvm=bv.52164340,d.d2k&psig=AFQjCNFqNYY6OLl6mq6QhnNETqE4Oen24A&ust=1379231850275619

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=oEaJKa_4xxlAjM&tbnid=wfnNN4z-YLHhgM:&ved=0CAUQjRw&url=http://www.cblanche.dk/side.asp?side=11&id=441&arkiv=1&vis=1&ei=7hY0UpCFHJCV0QWb8oGAAw&bvm=bv.52164340,d.d2k&psig=AFQjCNFqNYY6OLl6mq6QhnNETqE4Oen24A&ust=1379231850275619


Diamonds

in the rough




Taking more

than one bite

at the apple




Planning

process,

& control



• One thing

– What inventory do I have

– what buyers have access to that inventory?

• Another thing

– What systems do I currently use to manage my online advertising strategy?

• And a third thing

– How do I manage my yield?

What can you do tomorrow?


Angela Pellaupessy

Country Manager Benelux

[email protected]

+31 62 48 64 107

RTB Forum - Breaking through the programmatic myths that are holding publishers back

Marketing

publisher clientswho

europes leading ssp

planning process

online advertising strategy

programmatic myths