User visits site, making ad impression available 2 1 DSPs respond with bids ncluding ad tags Standard Native SSP receives metadata and selects the winning bid SSP receives ad tag with banner, rich media, or video asset to display on site From OpenRTB 2.3 specs: Headline {title} Content URL {clk} Description Text {data} Thumbnail {img} Brand Logo {img} Brand Name {data} DSPs respond with metadata and bids on behalf of advertisers Native Native SSP assembles native ad with real-time templating to fit into the design and layout of the site or app SSP sends bid request on behalf of publisher site OpenRTB 2.3 Changes The Game With Support For Native Native changes the flow of RTB to include all the metadata (headline, thumbnail, etc.) that the publisher side technology will assemble into the native ad. 3 4 Promoted by See behind the scenes of Pepsi's new video Promoted by See behind the scenes of Pepsi’s new video I Bid $18 I Bid $25 I Bid $20