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ADVERTISING:
The H istory
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PREHISTORY
1704 - First Newspaper Ad, published in the
Boston News Letter.
1742 - First Magazine Ad, printed in
General Magazine
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Birth of Indian Advertising 1780 - James Augustus Hickey brought out the
first newspaper in India called Calcutta General
AdvertiserorHickey's Bengal Gazette(Calcutta)
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18thcenturyThe foundation era
Ads appear for the first time in print in Hickey's
Bengal Gazette
The earliest ads: Classified
Patent medicines
Ads by Retailers Horlicks becomes the first 'malted milk' to be
patented on 5th June 1883
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1905
- B Dattaram & Co claims to be the oldest existing Indian
agency in Girgaum in Bombay
1912- ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake
1920s
- Enter the first foreign owned ad agencies
- Gujarat Advertising and Indian Advertising set up
- Expatriate agencies emerge: Alliance Advertising, Tata
Publicity
- LA Stronach's merges into today's Norvicson Advertising
- D J Keymer gives rise to Ogilvy & Mather and Clarion
The 1900s
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1930s
The talkies and radioemerge as media
Colour movies
The first Indianadvertising agency tooffer both creativework as well as space
selling was Sista'sAdvertising andPublicity Services setup by VenkatararaoSista in 1934
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1940s
The 2ndWorld War
Fight for
Independence Launch of brands like
Lux, Pears, Dalda
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1950s Indian advertising takes off
Industrial revolution in the Nehruvian era
1
st
survey of the rural market Cinema advertising began
Indias First AD club was set up in Calcutta
Leading ad agency - Press Syndicate
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1960s
Advertising to be Indian in thought andcontent
Creativity was emphasized
Photography find increasing use Professionalization within agencies 1stAsian Advertising Congress at New
Delhi
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1970s
Media boom
Bouquet of magazines
2ndAsian Advertising
Congress at New
Delhi
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1980s
Aug 15th1982Colour TV introduced
Radio commercials introduced
Regional broadcasts, expansion of radio
Expansion and diversification of agencies Colour Printing more popular
Public sector advertising
Formation of Indian chapter of InternationalAdvertising Association
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1990s FM Radio
Emergence of Satellite TV
CNN1stchannel to be
beamed to India Star bouquet
Zee bouquet
Movie channels and pay
channels
DD Metro to counter satellite
channels
Internationalisation of
Advertising
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2000s
Technological breakthrough
The WWW ERA
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2001
1999
20062005
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HALLMARK EVENTS
1912- ITC (then Imperial Tobacco Co. Ltd.)launches Gold Flake
1939First marketing campaign for a vanaspati(cooking fat) brand called Dalda, by LINTAS
1941- Lux and Pears toilet soaps - First foreignbrands to Indianise themselves
1941HTA (Hindustan Thompson Associates)coins the term Balanced nutrition to make
Horlicks more relevant to India
1951- Vicks VapoRub: a rub for colds, causesripples with its entry in the balm market
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1957- Vividh Bharati
1962- India's television's first soap opera TeesraRasta
1967- First commercial appears on Vividh
Bharati
1978-First television commercial seen
1980- King-sized Virginia filter cigarette enters
market with brand name of 'Charms'
1982-When television turned to colour
transmission then Bombay Dyeing becomes the
first colour TV ad
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1983 -Maggi Noodles launched to become an
overnight success 1984- Hum Log, Doordarshan's first soap opera
in the colour era is born
1985-86 - 915 new brands of products and
services appearing on the Indian Market 1990- Marks the beginning of new medium
Internet , go virtual with websites & Internetadvertising
1990
-Brand Equity (magazine) of TheEconomic Times is born
1991- First India-targetted satellite channel, ZeeTV starts broadcast
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1996- The ad fraternity hits big time for the first
time by bagging three awards at the 43rd
International Advertising Festival, Cannes
1996- Sun TV becomes the first regional TV
channel to go live 24 hours a day on all days of the
week 1999- Advertising on the Internet gains popularity
2003- TV show with built-in-advertising is
planned.
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Pears ad from the
60s
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Lux soap ad featuring
Leela Chitnis 1941
http://2.bp.blogspot.com/_zfDuy4-yDB8/SrHzJVnVTMI/AAAAAAAAEFs/FaXfzNaEWpU/s1600-h/saira+banu_hema_lux_ad.jpg8/13/2019 Ch.2 ASP
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Saira
Banu and
Hema
Malini in
Lux ads.
http://2.bp.blogspot.com/_zfDuy4-yDB8/SrHzJVnVTMI/AAAAAAAAEFs/FaXfzNaEWpU/s1600-h/saira+banu_hema_lux_ad.jpghttp://2.bp.blogspot.com/_zfDuy4-yDB8/SSpEsexsN-I/AAAAAAAABxc/pU3vJ3HS0Dk/s1600-h/zeenat_aman_lux_ad_1970s.jpg8/13/2019 Ch.2 ASP
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Zeenat
Aman in
Lux soap ad
from 1980s
http://2.bp.blogspot.com/_zfDuy4-yDB8/SSpEsexsN-I/AAAAAAAABxc/pU3vJ3HS0Dk/s1600-h/zeenat_aman_lux_ad_1970s.jpghttp://3.bp.blogspot.com/_zfDuy4-yDB8/SSpGAQclbBI/AAAAAAAABxk/i0glTwZkQuU/s1600-h/zeenat_aman_lux_ad_1980s.jpg8/13/2019 Ch.2 ASP
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ZeenatAman in
Lux soap ad
from 1980s
http://3.bp.blogspot.com/_zfDuy4-yDB8/SSpGAQclbBI/AAAAAAAABxk/i0glTwZkQuU/s1600-h/zeenat_aman_lux_ad_1980s.jpghttp://2.bp.blogspot.com/_zfDuy4-yDB8/SrHzsSj5B6I/AAAAAAAAEF8/OdRsQeOlDU8/s1600-h/madhuri+dixit_lux_ad.jpg8/13/2019 Ch.2 ASP
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Madhuri Dixit
in Lux Ad
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