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ADVERTISING:

The H istory

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PREHISTORY

1704 - First Newspaper Ad, published in the

Boston News Letter.

1742 - First Magazine Ad, printed in

General Magazine

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Birth of Indian Advertising 1780 - James Augustus Hickey brought out the

first newspaper in India called Calcutta General

AdvertiserorHickey's Bengal Gazette(Calcutta)

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18thcenturyThe foundation era

Ads appear for the first time in print in Hickey's

Bengal Gazette

The earliest ads: Classified

Patent medicines

Ads by Retailers Horlicks becomes the first 'malted milk' to be

patented on 5th June 1883

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1905

- B Dattaram & Co claims to be the oldest existing Indian

agency in Girgaum in Bombay

1912- ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake

1920s

- Enter the first foreign owned ad agencies

- Gujarat Advertising and Indian Advertising set up

- Expatriate agencies emerge: Alliance Advertising, Tata

Publicity

- LA Stronach's merges into today's Norvicson Advertising

- D J Keymer gives rise to Ogilvy & Mather and Clarion

The 1900s

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1930s

The talkies and radioemerge as media

Colour movies

The first Indianadvertising agency tooffer both creativework as well as space

selling was Sista'sAdvertising andPublicity Services setup by VenkatararaoSista in 1934

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1940s

The 2ndWorld War

Fight for

Independence Launch of brands like

Lux, Pears, Dalda

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1950s Indian advertising takes off

Industrial revolution in the Nehruvian era

1

st

survey of the rural market Cinema advertising began

Indias First AD club was set up in Calcutta

Leading ad agency - Press Syndicate

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1960s

Advertising to be Indian in thought andcontent

Creativity was emphasized

Photography find increasing use Professionalization within agencies 1stAsian Advertising Congress at New

Delhi

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1970s

Media boom

Bouquet of magazines

2ndAsian Advertising

Congress at New

Delhi

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1980s

Aug 15th1982Colour TV introduced

Radio commercials introduced

Regional broadcasts, expansion of radio

Expansion and diversification of agencies Colour Printing more popular

Public sector advertising

Formation of Indian chapter of InternationalAdvertising Association

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1990s FM Radio

Emergence of Satellite TV

CNN1stchannel to be

beamed to India Star bouquet

Zee bouquet

Movie channels and pay

channels

DD Metro to counter satellite

channels

Internationalisation of

Advertising

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2000s

Technological breakthrough

The WWW ERA

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2001

1999

20062005

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HALLMARK EVENTS

1912- ITC (then Imperial Tobacco Co. Ltd.)launches Gold Flake

1939First marketing campaign for a vanaspati(cooking fat) brand called Dalda, by LINTAS

1941- Lux and Pears toilet soaps - First foreignbrands to Indianise themselves

1941HTA (Hindustan Thompson Associates)coins the term Balanced nutrition to make

Horlicks more relevant to India

1951- Vicks VapoRub: a rub for colds, causesripples with its entry in the balm market

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1957- Vividh Bharati

1962- India's television's first soap opera TeesraRasta

1967- First commercial appears on Vividh

Bharati

1978-First television commercial seen

1980- King-sized Virginia filter cigarette enters

market with brand name of 'Charms'

1982-When television turned to colour

transmission then Bombay Dyeing becomes the

first colour TV ad

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1983 -Maggi Noodles launched to become an

overnight success 1984- Hum Log, Doordarshan's first soap opera

in the colour era is born

1985-86 - 915 new brands of products and

services appearing on the Indian Market 1990- Marks the beginning of new medium

Internet , go virtual with websites & Internetadvertising

1990

-Brand Equity (magazine) of TheEconomic Times is born

1991- First India-targetted satellite channel, ZeeTV starts broadcast

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1996- The ad fraternity hits big time for the first

time by bagging three awards at the 43rd

International Advertising Festival, Cannes

1996- Sun TV becomes the first regional TV

channel to go live 24 hours a day on all days of the

week 1999- Advertising on the Internet gains popularity

2003- TV show with built-in-advertising is

planned.

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Pears ad from the

60s

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Lux soap ad featuring

Leela Chitnis 1941

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Saira

Banu and

Hema

Malini in

Lux ads.

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Zeenat

Aman in

Lux soap ad

from 1980s

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ZeenatAman in

Lux soap ad

from 1980s

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Madhuri Dixit

in Lux Ad

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