© 2012 Buzzient, Inc.
The BuzzientTM OEM Program is
designed for companies who need
to deliver an embedded social
layer within their software
applications for social content
harvesting, integration,
presentation and action.
Monitoring is not enough. Your
customers need actionability.
They will be able to respond to
social media posts from within
your application.
Until recently your Customers were saying:
“We aren’t worrying about social.”
But now with 1B users on Facebook, Twitter and other platforms they’re saying:
“We NEED social, what are YOU doing about it in YOUR apps?”
Your challenge isn’t simply monitoring social media, It’s integrating and making
it useful within your existing applications, because that drives value. Just like
you probably did with channels such as email and web.
In the same way communication channels have evolved from letters → phone → email → web, social is quickly becoming a must-have for your customers. Users of your software should not have to run separate applications for collecting and responding to social content. No alt-tab or swiveling their chair to “social” apps. It’s another channel your software can address and deliver transparently. Buzzient enables you to embed social integration and action into your applications instead of spending your resources and dollars to develop it from scratch.
© 2012 Buzzient, Inc.
Embed Social Media Integration and Action
Treat Social as an additional Channel in your New and Existing Apps to:
• Preserve your customer base – Don’t let them churn to other apps that claim to have social.
• Increase Customer Satisfaction – Give your customers social capability within their familiar apps.
• Drive Increased Revenues – Embed a social layer across your different versions and new applications as a sales
differentiator.
Buzzient harvests, integrates and enables action on social media content directly within
enterprise applications. Users continue with their same familiar apps, but can now
leverage the social channel.
Your customers will benefit from social engagement within their systems-of-record (your
software), which preserves their investment in your applications
Transparently embedding the social channel within existing apps enables users to provide
better customer service, uncover more leads, enhance loyalty and more. Buzzient provides the flexibility for
you to integrate by dropping
screens into iFrames or using the
Buzzient Open API.
Software vendors with more than
one application can use Buzzient
as the embedded layer in all of
them. Your customers will benefit
by gaining visibility into social
action across, and from, your
multiple apps.
© 2012 Buzzient, Inc.
The Buzzient OEM Program is ideal for:
• Companies that develop applications such as
CRM, ERP, Contact Center, etc. who want to
deliver more customer value by embedding a
social integration and action layer.
• Companies that develop applications that address
use cases such as customer service, lead
generation, supply chain monitoring, etc. that
need to leverage the social channel.
• Companies with customers asking for social
content and action embedded within your software
instead of losing efficiency and consolidated
history by having to use separate, disconnected
social apps.
• Companies who want the consistency of a single
social layer across multiple apps requiring social
content and action.
Buzzient OEM Value
• Keep your valuable development resources
focused on your software assets instead of
building and maintaining a social layer.
• Multiple options for bringing social media content
and action into your application.
o Use the Buzzient Open API (JSON or XML)
to leverage your app look-and-feel, and/or
o Embed Buzzient screens into iFrames in
your application
• Embedded engagement capability means your
customers can respond to posts via Twitter,
Facebook, etc. from within your application. No
alt-tab to a different app.
• Pre-built harvesters for Twitter, Facebook, RSS,
YouTube and more means you do not have to rely
on third party data aggregators.
• Flexibility to run and/or deliver Buzzient to your
customers in a SaaS, hosted, hybrid or on-
premises model.
Continue keeping your customers
in the fold by enhancing your
existing applications with a social
layer.
Users want to continue using what
they’re familiar with. Running
separate applications just for
social means they lose efficiency
and risk maintaining interaction
history.
Embed Content:
Embed Engagement Actions:
Embed Automatic Actions:
© 2012 Buzzient, Inc.
Buzzient OEM Program Steps
1. Initial discussion and assessment.
2a. Technology Introduction
• Online self-service/self-paced overview and intro
to Buzzient.
2b. Business Terms / Pricing Session
• Discussion with the Buzzient Partner team
covering terms of the OEM Program and pricing,
distribution and resale parameters.
2c. Technology Assessment Period
• 14-day period to evaluate Buzzient as an OEM
product.
• The Buzzient evaluation system will be hosted at
Amazon EC2.
3. Buzzient OEM Program Agreement signed
The Program Includes:
• Buzzient OEM version for installation in your
environment
• Right to distribute that OEM version to your
customers per terms of the agreement
• Documentation
• Educational materials
• Sales and marketing materials
System Requirements (not applicable for the hosted
Technology Assessment):
• Buzzient is a Linux-MySQL-Python stack.
o Each installation must download its own
open source packages (download/install
scripts included in the OEM Kit)
• Typical production Buzzient deployments will utilize
separate servers, however all tiers can run on fewer
(or a single) server.
o Web
o Harvesting and Processing
o Database
• Detailed system requirements will be found in the
OEM Installation Guide.
Use an embedded social layer as
a sales differentiator and as added
value to expand your footprint in
your existing customer base.
There is no need to de-focus your
product roadmap to build social
content harvesting, integration and
action from scratch. Keep your
development focus on what you do
best.
© 2012 Buzzient, Inc.
Why become a Buzzient OEM?
• Buzzient is the only product that specializes in
integrating social content and action into enterprise
applications.
• You have the flexibility to deploy Buzzient in a
hosted or on-premises model. Pick whichever is
best for you and your customers.
• Choose the integration method that suits you.
Embed Buzzient screens into your application
and/or use the Buzzient Open API and your own
toolset to bring content and action into your app’s
user experience.
• The Buzzient OEM Program reduces your time to
market and development cost in delivering a social
media solution in your application stack.
About Buzzient
Buzzient uses patented technology to automatically
collect information from social media sources, analyze the
content based on customer specifications, then turn this
social media data into actionable information through
integration with applications such as CRM and contact
center software.
The Buzzient solution gives customers everything they
need to leverage existing sales and customer support
processes in the world of social media. The company is
based in Boston’s Innovation District.
For more information please visit: www.buzzient.com or
email: [email protected]
To Get Started
To inquire about the Buzzient OEM Program contact us at
For more information about Buzzient and our products
please visit www.buzzient.com.
”We aren’t worrying about social.”
“We NEED social, what are YOU
doing about it in YOUR apps?”