One  Day  CERTIFICATE  Workshop    Product  Planning  and  Brand  Management  for  

PharmaceuBcals  April  2,  2013,  Karachi    April  4,  2013,  Lahore  

This program will focus on product decisions requiring comprehensive planning and execution of all the marketing activities. The Workshop Enables Participants to: •  Develop a systematic approach to prepare

a marketing plan for a new product including: – Market definition – Competitive analysis – Marketing mix strategy

•  Advertising and Sales Promotion –  Product positioning –  Long-term sales forecasting –  Profit and loss statement – Marketing and administrative costs –  Brand contribution analysis –  Tactical Plan

Methodology Using "real-world" case studies, the participants will develop a marketing plan following all the steps from analyzing medical and clinical trial data through to the launch of a new product.

Who  Should  ALend  Pharmaceu)cal  Product/Band  Managers  and  marke)ng  planners  involved  in  strategic  product  life  cycle  planning.            

For  Registra)on  and  Further  Details,  Please  Contact:  

Genzee  Solu)ons  Execu)ve  Office,  4th  Floor,  Saeed  Plaza,  Blue  Area,  Islamabad.  Pakistan  Phone:  +92  51  2604331  Cell:  +92  341  5131011  

marke)ng@genzeesolu)ons.com  [email protected]    www.genzeesolu)ons.com  

Interna)onal  and  Na)onal  Collabora)on  Partners  of  Genzee  Solu)ons:  

Investment  Rs.  19,500  per  par)cipant  

Course  Facilitator  Dr.  Awais  e  Siraj  

Other “Impacting Bottom-Line” Programs in the Series: •  The  Art  of  Pharmaceu)cal  Selling  •  Pharmaceu)cal  Sales  Management  •  Pharmaceu)cal  Market  Research  •  Product/Brand  Management  and  e  –  marke)ng  of  Pharmaceu)cals  •  Basics  of  Medical  Affairs  and  Clinical  Research  •  Regulatory  and  Global  Business  Environment    •  Media  Rela)ons  for  the  Pharmaceu)cal  Industry  

Dr.   Awais  

e   Siraj  

To  run  customized  workshops,  feel  free  to  contact  us  

Execu)ve  Office,  4th  Floor,  Saeed  Plaza,  Blue  Area,  Islamabad.  Pakistan  Phone:  +92  51  2604331  Cell:  +92  341  5131011  marke)ng@genzeesolu)ons.com  [email protected]    www.genzeesolu)ons.com  

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