One Day CERTIFICATE Workshop Product Planning and Brand Management for PharmaceuBcals April 2, 2013, Karachi April 4, 2013, Lahore This program will focus on product decisions requiring comprehensive planning and execution of all the marketing activities. The Workshop Enables Participants to: • Develop a systematic approach to prepare a marketing plan for a new product including: – Market definition – Competitive analysis – Marketing mix strategy • Advertising and Sales Promotion – Product positioning – Long-term sales forecasting – Profit and loss statement – Marketing and administrative costs – Brand contribution analysis – Tactical Plan Methodology Using "real-world" case studies, the participants will develop a marketing plan following all the steps from analyzing medical and clinical trial data through to the launch of a new product. Who Should ALend Pharmaceu)cal Product/Band Managers and marke)ng planners involved in strategic product life cycle planning. For Registra)on and Further Details, Please Contact: Genzee Solu)ons Execu)ve Office, 4 th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marke)ng@genzeesolu)ons.com [email protected] www.genzeesolu)ons.com Interna)onal and Na)onal Collabora)on Partners of Genzee Solu)ons: Investment Rs. 19,500 per par)cipant Course Facilitator Dr. Awais e Siraj
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One Day CERTIFICATE Workshop Product Planning and Brand Management for
PharmaceuBcals April 2, 2013, Karachi April 4, 2013, Lahore
This program will focus on product decisions requiring comprehensive planning and execution of all the marketing activities. The Workshop Enables Participants to: • Develop a systematic approach to prepare
a marketing plan for a new product including: – Market definition – Competitive analysis – Marketing mix strategy
• Advertising and Sales Promotion – Product positioning – Long-term sales forecasting – Profit and loss statement – Marketing and administrative costs – Brand contribution analysis – Tactical Plan
Methodology Using "real-world" case studies, the participants will develop a marketing plan following all the steps from analyzing medical and clinical trial data through to the launch of a new product.
Who Should ALend Pharmaceu)cal Product/Band Managers and marke)ng planners involved in strategic product life cycle planning.
For Registra)on and Further Details, Please Contact:
Genzee Solu)ons Execu)ve Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011
marke)ng@genzeesolu)ons.com [email protected] www.genzeesolu)ons.com
Interna)onal and Na)onal Collabora)on Partners of Genzee Solu)ons:
Investment Rs. 19,500 per par)cipant
Course Facilitator Dr. Awais e Siraj
Other “Impacting Bottom-Line” Programs in the Series: • The Art of Pharmaceu)cal Selling • Pharmaceu)cal Sales Management • Pharmaceu)cal Market Research • Product/Brand Management and e – marke)ng of Pharmaceu)cals • Basics of Medical Affairs and Clinical Research • Regulatory and Global Business Environment • Media Rela)ons for the Pharmaceu)cal Industry
Dr. Awais
e Siraj
To run customized workshops, feel free to contact us
Execu)ve Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011 marke)ng@genzeesolu)ons.com [email protected] www.genzeesolu)ons.com
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